From the experts:
Benno is a cool name in its own right -- there was a tenth century Saint Benno -- though it is also used as a lively nickname for Benjamin. Saint Benno of Meissen is the patron saint of anglers and weavers and, strangely enough, alliteration.
Benno came to attention in the U.S. via the father and son duo of Benno Schmidt Sr. and Jr. Senior was the venture capitalist who invented the term venture capitalist and Junior was the president of Yale University. Benno is also the appellation of a student character in Umberto Eco's The Name of the Rose.