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Marchesa might not be a household name, but it’s a surprisingly on-trend choice.

Reality television star Lauren Manzo and husband Vito Scalia recently chose the name for their firstborn, daughter Marchesa Anna.

My Markie Girl ?

A post shared by Lauren Manzo Scalia (@laurenmanzo) on

As a given name, Marchesa is virtually unknown. It’s the Italian feminine form of an aristocratic title. The masculine equivalent is Marchese. In English, it’s Marquess and Marchioness; in French, Marquis and Marquise.

Marquis has appeared in the US Top 1000 for boys, but that’s not the reason Manzo and Scalia settled on the choice for their daughter.

Instead, the couple almost certainly learned of the name thanks to fashion house Marchesa, founded by Georgina Chapman and Keren Craig in 2004. The pair took inspiration for their label’s name from Marchesa Luisa Casati, an early twentieth century patron of the arts known for lavish parties.

Not only does Marchesa fit right in with boys called Messiah and King, it feels like a bolder sister for Francesca and Isabella, too.

Another reason it might wear well? Marchesa is pronounced with a ‘k’ sound – mar kay suh. The Manzo-Scalia family intends to call their daughter Markie for short. With other high-profile children answering to Hattie, Frankie, and Winnie, Markie seems like a natural choice.