Effortlessly cool with a hint of the mystical, Phoenix rolls a lot of trends into one: it's a place-name and a bird name, it ends in the stylish letter x, it's got in-built nicknames, and it's unisex too. Familiar but not over-popular, Phoenix ranks in the US and UK Top 1000s.

Zora is a meaningful literary heroine name honoring Zora Neale Hurston, an important black writer and leader of the Harlem Renaissance.

This unusual Greek flower and color name has gained considerable recent attention via actress Ione Skye, who is the daughter of sixties folksinger Donovan.

This name of a character played by Kirsten Dunst in the movie Virgin Suicides, originally a novel by Jeffrey Eugenides, is gaining attention, also thanks to the heroine Lux, Lady of Luminosity in the League of Legends games. Luz is the Spanish version.

One of the new bird names, like Lark and Wren, this one's associated with the billing and cooing sounds of love. Soft and gentle, Dove also has the admirable association with peace.

Cove is an up-and-coming nature name whose cool sound and peaceful image saw it rising for both sexes... until COVID-19 hit. It remained steady in use for boys in 2021, but actually increased for girls, although it remains a seriously rare and distinctive choice for either gender.

Unlike Pearl and Ruby and more like Jasper, this gem name works well as a boys name. With its strong final X, it feels similar to Alex, Phoenix, Jax, and Rex, while the shiny black quality of the stone feels reminiscent of Orion. Chosen by musician Iggy Azalea for her son in 2020, it has accelerated up the charts and now sits just outside the Top 300.

Associated with the first light of the day, and more figuratively with new beginnings and fresh starts, Dawn's heyday came in the 1960s and 70s in the US, Canada and the UK. It had been in the charts since around the end of the First World War but really began to take off in the 1950s.

Baseball commissioner Bowie Kuhn put this name in play as a first name, but David Bowie (born with the considerably less marketable moniker of David Robert Jones) gave it charisma. He changed his surname in 1965 to avoid confusion with the then popular Davy Jones of The Monkees, borrowing it from the American hero of Alamo, Jim Bowie.

A name with some sterling qualities, most associated with the British currency and silver markets, though it could easily be seen as a virtue-adjacent choice, like Merit, Chosen, or Hero. It has been a rising star in the US in recent years, appearing in the Top 400 in the latest count, when it was given to 880 boys.

Maple is one of those sweet-spot word names that sounds so almost name-like that it doesn't feel outlandish or strange, despite its relative newness as a given name. Just as Juniper is adjacent to June or Pippa, Clover like Chloe or Clara and Ember like Emma or Ebba, Maple is enough like Mabel, Maisie and Mae that it blends in well and has a touch of borrowed vintage charm.

Of all the botanicals, Fern has been one of the slowest to move back from the front parlor into the nursery, despite the appealing girl character in the children's classic Charlotte's Web. Fern was most popular from the turn of the last century through the 1940s, reaching a high of #152 in 1916. We can certainly see her rejoining the long list of popular greenery names.

A modern, multifaceted name, Sage is short, sweet, and strong. A unisex possibility, it is also a virtuous word name associated with wisdom, and a nature name linked to a fragrant herb.

This sleek, warm-hued spelling spin on Rowan was chosen by Sharon Stone for one of her three sons back in the 2000s and it has since risen in popularity in the US. While it remains a long way behind its sometimes sound-alike Rowan, it was still given to more than 140 babies in a recent year.

Kiera entered the American popularity list in 1988, though it lags behind the alternate spelling Keira, largely due to the fame of actress Keira Knightley.

Cedar is, like Ash, Oak, Pine and Ebony, one of the new tree/wood names that parents are starting to consider; this one is particularly aromatic with a similar feel to more classic options like Cedric, Edgar, Reed, and Sawyer.

A warm and contemporary choice, Ember refers to the still-glowing parts of a fire once much of it has gone out. As such, some of its appeal lies in its associations with hope, rekindling, and light in the dark.

Aveline is a name that's long been an obscure cousin of more widely-used choices, but may come into its own riding the tail of the megapopular Ava, which may derive from the same root.

Tough-yet-cuddly Bruno is an international name even in its origins: it derives from the Germanic word for "brown" plus a Latin ending, and was borrowed as a color word in many European languages.

Corbin, the name of the castle where the Holy Grail was said to be hidden, came to the fore in the 1980s via actor Corbin Bernsen when he was the high profile star of LA Law, but its use is only now escalating as part of the mania for two-syllable names starting with c or k, as well as from the more youthful image of Corbin Bleu, the attractive actor-model-dancer-singer who was one of the stars of the Disney hit High School Musical.