The name Primo is a boy's name of Italian origin meaning "first". Primo and is often added to lists like Best Cool Unusual Boys' Names and discussed in our forums with posts like "The Makeover Baby Name Game".
From the experts:
Primo is number one among the Latin birth-order names--Octavius et al--and the one most likely to be used in these days of smaller families. It has that jaunty 'o' ending and Italian flavor that many modern parents like so much. And what little boy wouldn't appreciate being prime?
Italian author Primo Levi, known for his writings on the Holocaust, is a famous bearer.