Florence is back, returning to the US Top 1000 girl names in 2017 after a nearly 40 year absence. Other English-speaking countries have been quicker to welcome Florence back into fashion. 
 
The name has a lot going for it, both for its floral feel and as a place name connection to the lovely Italian city (after which Florence Nightingale was named—it was her birthplace). The association to the city seems to be helping Florence stir back to life, along with cousin Flora.
 The band Florence + the Machine, headlined by red-haired Florence Welch, has also helped to rejuvenate its image.
 Florence was most popular in the US at the turn of the last century and in the early decades of the twentieth—it was in the Top 10 from 1886 to 1906. 
 Florence has a diverse mixture of namesakes and references—a character in Dickens's Dombey & Sons, a US First Lady (Harding), one of the Supremes, the Brady Bunch's Henderson, track and field star Florence Griffith Joyner, and several TV characters.
 Florence has some particularly lively nicknames—Flo, Flossie, and Florrie.

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Florence is historically a unisex name, deriving both from Latin Florentius and Florentia. Although much more commonly feminine in modern times, it appeared in the US Top 1000 for boys until 1914. 

 It's also a geographical name, belonging to the famous Italian city. J. K. Rowling used the Italian version, Firenze, for a centaur in the Harry Potter series.