Family Names

Henry is well and truly back in style. The classic returned to the Top 10 in the US in 2021 for the first time in over a century, and as of 2024, sits at Number 6. Like James and Theodore, Henry is a strong, traditional name that also manages to feel stylish and gentle.

The name August is at its highest point since the 1890s, when it ranked among the Top 100 boy names in the US – and deservedly so. With its great meaning, historic roots, and cool nicknames, 2024 saw August officially re-enter the Top 100.

Caroline is a perennial classic, one of the elite group of girls' names that's ALWAYS ranked among the Top 1000 and that's been in the Top 100 since 1994. Elegant yet strong, Caroline calls to mind the Kennedy Camelot years and Princess Caroline of Monaco.

William is one of the most enduring of classic names for boys. It's also among the most popular boys' names, as American parents see it as being ideally conservative yet contemporary, and hands-down the most popular baby name beginning with W of all time.

James is one of the classic Anglo-Saxon names, a stalwart through the ages that is more popular—and yes, stylish—than ever today. It recently came out Number 1 in a poll of America's favorite boys' baby names, and is the most common male name, counting people of all ages, in the US.

Charlotte, the name of the young Princess of Cambridge, is the latest classic name to join Sophia, Emma, Olivia, and Isabella at the top of the popularity list. It is now among the most popular girl names in many English-speaking and European countries.

Jasper originated as a variation of the Latin Gaspar, which ultimately derived from the Persian word ganzabara, meaning "bringer of treasure." As a given name, Jasper’s etymology is unrelated to that of the gemstone, which comes from a Semitic word meaning "speckled stone." Jasper is the usual English form for one of the Three Wise Men who brought gifts to the infant Christ according to medieval tradition and appears in the Bible as a reference to the stone itself in Revelations 4:3.

Charles derives from the Germanic name Karl, meaning "man" or "free man", and is a royal name in multiple European countries. A famous early bearer is Charlemagne, King of the Franks and Lombards and then Roman Emperor in the 8th-9th centuries.

Amelia is one of the hottest girls' names, a successor to the megapopular Emma and Emily. Amelia, the Number 2 choice in England, is now also comfortably ensconced in the US Top 10, where it ranked as the third most popular name for girls in 2024.

Solid and intellectual, with just a touch of ruggedness thanks to that rad ending, Conrad has appeared consistently in on the US popularity charts since the 19th century. Over the years, it has been leant a literary air by the writer Joseph Conrad, a pop of rock energy by the Elvis-like character in the movie Bye, Bye, Birdie, and more recently, a serious, kind-hearted, and handsome feel by The Summer I Turned Pretty.

Eliza is a name with a wonderful combination of streamlined zest and Eliza Doolittle charm and spunk. It's a classic that's popular right now -- but not too popular.

David is an enduring worldwide classic, used from ancient times to the present day.

A solid classic with plenty of history, Thomas strikes the balance between strength and gentleness. A favorite in the UK, a staple in France, and Australia, and never absent from the US Top 100, Thomas feels like a safe bet and a name that fits into any era.

Levi, lighter and more energetic than most biblical names, with its up vowel ending, combines Old Testament gravitas with the casual flair associated with Levi Strauss jeans.

Emily may have dropped somewhat in the current standings, but it was the most popular girls' name for over a decade because it appeals on many levels: Emily is feminine, classic, simple, pretty, and strong. Emily is Number 1 among Gen Z names. It also has those nice literary namesakes, like Emily Dickinson and Emily Brontë.

Margaret is derived from the French Marguerite, which in turn came from Margarita, the Latin form of the Greek Margarites. Margarites was based on the Old Persian word margārīta, meaning "pearl."

Florence is back, returning to the US Top 1000 girl names in 2017 after a nearly 40 year absence. Other English-speaking countries have been quicker to welcome Florence back into fashion.

Maren is one of the many twenty-first-century takes on Mary--but we find the more classic Marin spelling preferable. When spelled Maren, the pronunciation seems more clearly to resemble Mary, with the emphasis on the first syllable. Marin, the spelling also used for the beautiful coastal county north of San Francisco, is often pronounced with the emphasis on the second syllable, as in Marie.

Edith was a hugely popular name a hundred years ago that's being revived among stylish parents in Stockholm and London. It's currently beginning to gain traction in the US among those with a taste for old-fashioned names with a soft but strong image.

Iconoclasts though we may be, we like Fred, we like Frank, and we like George, which was among the Top 10 from 1830 to 1950, when the number of little Georges started to decline. Solid, strong, royal and saintly, yet friendly and unpretentious, we think that George is in prime position for a comeback, especially since it was chosen by Britain's royal couple.