The Business

This Celtic goddess and Arthurian name may sound terminally old-ladyish to many ears--but so did names like Ella and Etta not so long ago. So Enid is yet another forgotten four-letter E-possibility: she's has been M.I.A since 1954.

This pet form of such names as Winifred and Edwina and Gwendolyn has loads of vintage charm, a la Millie and Maisie, with a decidedly winning vibe. And it just got celebrity cred as the baby daughter of Jimmy Fallon.

Bram has an unusual measure of character and charm for a one-syllable name; it started as a hipper-than-Abe diminutive of the biblical Abraham, but is also an independent Irish and Dutch name, made famous by Irish-born Dracula creator Bram (nee Abraham) Stoker. Bram is currently Number 16 in the Netherlands; Bram Howard was a character on The West Wing.

Mavis, another word for the song thrush, is also a relative of the Welsh word for strawberries, mefus. Mavis has something of a British World War II feel, a friend of Beryl and Doris, but it was quite popular in the U.S. a couple of decades earlier, peaking in the Roaring Twenties.

A strong Greek name with pan-European charm, Petra is a relatively recent feminization of Peter, though it relates back to an incredible ancient city in Jordan that was rediscovered in the early nineteenth century.

Minerva is the long-neglected name of the Roman goddess of wisdom and invention, the arts and martial strength, one of the mythology names for girls that might appeal to adventurous feminist parents. With Juno and Jupiter, she made the Capitoline triad, whose worship was at the very center of Roman religion.

It’s been more than three decades since Ferris Bueller took his famous day off in the cult classic 1986 teen comedy movie, but we think the time for this name could and should be now! Especially with the recent rise of the hero's girlfriend, Sloane, up the baby name rankings. Half preppy, half rugged, it boasts that stylish S ending and has a cozy, retro feel.

With its bubbly sounds and stylish feel, Pepper joins a small but distinctive group of names inspired by the spice rack: Saffron, Juniper, Cassia, Sage, Ginger, and Rosemary. Enough like Pippa, Piper and Penelope that it feels usable, Pepper has appeared every year in the US stats since the 60s.

This evocative name of one of the Three Wise Men of the Orient, also spelled Balthasar, may finally be ready for prime time. Balthazar, Melchior and Caspar were the Magi who brought gifts of gold, frankincense and myrrh to the baby Jesus, though their names were not mentioned in the Bible.

A color name, a gemstone name, and an ocean-inspired choice, Coral has a lot going for it with its sharp C sounds yet sweet vintage feel. Unlike Scarlett or Violet, however, it is only quietly used in the US these days, perhaps because of its similarity to more 'dated' Carol.

Rollo is a livelier, roly-poly, o-ending version of Roland.

With its surname-style, literary feel, and similarity in sound to Finley, Juniper, Pippa, Riley, and Presley, Ripley is an unexpected choice that was given to more than 200 girls in each recent year. First used back in the 80s, thanks to the powerful character played by Sigourney Weaver in the Alien films, it began to be used more substantially in the 2000s, after it was chosen by actress Thandiwe Newton for her daughter.

Nickname name from the era of Father Knows Best, though we can see it making something of a comeback, a la Clover and Pippa. Cricket has new potential especially since it has recently been chosen by Busy Philipps. Still, it's one of the quirkier girl names starting with C.

Less popular than Emery, this name also attributes to Emory University. Both spellings of the name lean more heavily to the girls' side, but this one is not quite as unbalanced.

Rarely heard, and when it is, usually attached to a witch. Historically, though, Wanda was a legendary eighth century queen of Poland, and in literature it is the central character of Ouida's eponymous novel Wanda. A musical namesake is the great Polish harpsichordist Wanda Landowska.

Rudy hasn't yet enjoyed the comeback of cousin name Ruby, despite having been chosen by hip couple Sadie Frost and Jude Law, but it still could happen.

Most American parents would choose to use the more commonly seen variant, Axel, but .this form is preferred in Denmark and Norway, and also ranks in the French Top 400.

Lively nickname, but we'd prefer the more substantial Orlando.

A very popular name for girls in Japan, though it is a unisex choice. It can mean "severe, cold", but also "dignified", "ethics" and "phosphorus", depending on the kanji used. It is notably used for the Vocaloid Rin Kagamine.

Bix is a cool and jazzy nickname name, thanks to that final x. It's largely associated with the legendary and influential cornet player (and inspiration for the novel Young Man With a Horn), Bix Beiderbecke. He was born Leon Bismark Beiderbecke and his nickname derived from his middle name.