X marks the spot in names these days, usually at the middles or ends of names, but here is one that puts it squarely up front.

In Greek mythology, Nyx was a powerful goddess and the embodiment of the night, giving this name a dark yet mystical feel. While some may associate too strongly with the word nix (meaning "nothing", "refuse" or "put an end to"), or to the make-up brand Nyx, it was nevertheless chosen for 64 girls (and 26 boys) in the US in a recent year.

Maddox, a previously obscure Welsh family name with a powerfully masculine image, suddenly came into the spotlight when Angelina Jolie chose it for her son in 2003. By the following year it was in the middle of the Top 1000, and it has risen since.

Lucifer is the name of the archangel cast into hell and while theologians disagree on whether he and Satan are separate beings, it long been on the list of forbidden names for religious and non-religious parents alike. With connotations of hell and devilry so strongly attached to it, the name is officially banned in some places, including New Zealand.

With its cool -X ending, Jax is an update on the classic nickname Jack, likely inspired by the rise of Jackson. It garnered attention in the US thanks to the game, Mortal Kombat II back in the '90s, and was pushed up the charts when it was used in the show Sons of Anarchy, in which Jackson "Jax" Teller is the central character.

Magical and earthy, sophisticated but off-beat, Persephone appears as the daughter of Zeus by Demeter in Greek mythology. After she was kidnapped by Hades to be Queen of the Underworld, it was decreed by Zeus that she would spend six months of the year with her mother, allowing crops to grow, and six in mourning, thus accounting for the change of seasons. As such, she is both the goddess of the Underworld and of Spring.

This Latin word used for evening spiritual services was introduced to baby namers by the Eva Greene character Vesper Lynd in the modern James Bond film Casino Royale in 2006, based on the Ian Fleming novel, and is just now beginning to provoke interest among namers, with its spiritual reference and soft, whispery sound.

Boone is one of the advancing herd of lean and lanky cowboy names with a laid-back, backwoods, Western feel—and surprising French roots. It's inevitably linked with legendary frontiersman Daniel, and also with the positive connotations of the word boon. It debuted in the US Top 1000 in 2015.

A popular choice back in the 50s and 70s, Rocky fell into decline after Sylvester Stallone's battered but not beaten boxer character became the overwhelming association many had with the name. Now, nearly five decades on from when the first Rocky movie was released, this tough yet playful name is back in style, ready to forge an identity of its own. Given to around 420 boys in the US in a recent year, it was one of the fastest rising names in the charts.

Fox is one animal name backed by a longish tradition, and then popularized via the lead character Fox Mulder on X Files. Fox is simple, sleek, and a little bit wild, and could make an interesting middle name.

Though to most Americans Viggo is a one-person name attached to intense actor Mortensen, it is actually an old Norse name dating back to the Vikings, and is currently the 32nd most popular appellation in Sweden. Viggo Mortensen is a Jr., sharing his name with his Danish father.

Rory is a buoyant, spirited name for a redhead with Celtic roots. The name Rory is getting more popular overall, but for the past few years has been trending decidedly toward the boys' side -- however, it's been rising to new heights for girls in recent years.

Hunter has been dropping a bit for the past few years but is still one of the leaders of a distinctive band of boys' names that combines macho imagery (Hunter, Austin, Harley) with a softened masculinity. Hunter was for years attached to gonzo journalist Hunter S. Thompson; Josh Holloway used it for his son.

Bear has suddenly lumbered onto the baby name landscape. Perhaps inspired by British adventurer Bear Grylls (born Edward Michael), first celebrity chef Jamie Oliver used it as the middle name for his boy Buddy, and Alicia Silverstone called her son Bear Blu, followed by Kate Winslet's Bear Blaize.

Western novelist Zane (born Pearl!) Grey made this name famous. Now, it's in tune with the style of our times, retaining that appealing cowboy image.

Azriel is more masculine than Ariel, more unusual than Israel. Also spelled Asriel and Azrael, Azriel is the name of the Angel of Death in Jewish and Muslim traditions.

The powerful name of the powerful character played by Russell Crowe in the 2000 film Gladiator first appeared on the popularity charts that same year. Max to the max. One time considered a "too much name" name, Maximus has entered the realm of possibility.

Unlike Pearl and Ruby and more like Jasper, this gem name works well as a boys name. With its strong final X, it feels similar to Alex, Phoenix, Jax, and Rex, while the shiny black quality of the stone feels reminiscent of Orion. Chosen by musician Iggy Azalea for her son in 2020, it has accelerated up the charts and now sits just outside the Top 300.

Titus, once seen as a slightly forbidding Roman, New Testament, and Shakespearean name, was brought back to contemporary life in the USA by the TV series Titus 2000, increasing in popularity along with other revived ancient names like Linus and Silas.

Prime example of the aggressive word names that are an off-the-grid branch of the new macho names. Makes Cannon, Maverick, and Ranger feel almost soft and sensitive by comparison.