My Favorite Names

Ashley was a sensation in the 1980s and 1990s; it hit Number 1 in 1991. Ashley is still pretty but more and more parents are turning to newer names like Ashlyn and Aubrey, and spellings such as Ashleigh and Ashlea. If you hear the name Ashley in a playground today, it's more likely to be the mom than the little girl.

Austin is one of the most attractive city names for babies, with an appealing southwestern feel and place-name panache.

Ava is one of the prime examples of a modern classic name, rising thought the course of a generation into the Top 10, where it has lingered for nearly 20 years.

Bentley, a somewhat stuffy British surname, previously associated primarily with an incredibly expensive English car, has had a recent surge in popularity, thanks largely to the reality TV shows 16 and Pregnant and Teen Mom, with Bentley being the name of the son of breakout star Maci (another new favorite) Bookout.

Chloe is a pretty springtime name symbolizing new growth. Though slightly off its peak in the Top 10 in 2010, Chloe still ranks in the Top 20 and is solidly a modern classic.

Emily may have dropped somewhat in the current standings, but it was the most popular girls' name for over a decade because it appeals on many levels: Emily is feminine, classic, simple, pretty, and strong. Emily is Number 1 among Gen Z names. It also has those nice literary namesakes, like Emily Dickinson and Emily Brontë.

Grayson, which you might think of as a Jason-Mason substitute, has been rising through the US Top 1000 since 1984 and has ranked in the Top 100 since 2011.

There are no less than ten different variations of Hailey on the current Most Popular list, but this is the spelling that brought it into the Top 10 of 2010, although it has recently dipped a bit in popularity. So, although Hailey has a shiny, unpretentious charm, its mass popularity makes it very much of the moment. Look for the Hailee spelling to rise via Hailee Steinfeld, the young actress Oscar-nominated for her performance in True Grit.

Hazel has a pleasantly hazy, brownish-green-eyed, old-fashioned image that more and more parents are choosing to share. Former Old Lady name Hazel reentered the popularity lists in 1998 and now is near the top of the charts.

Jackson is one of those names that's much more popular than you think, coming in near the top of our annual Playground Analysis, which ranks names by grouping all their spellings together. There were nearly 17,000 baby boys named Jackson -- along Jaxon, Jaxson, Jaxxon, Jaxen, Jaxyn, Jaxsen, and Jaxsyn -- which counted together makes it the Number 3 boys' name.

Variation of Landon.

Lucas is a Top 10 boys' name with a slightly-less-popular almost-identical twin brother, Luke. Like Elijah and Elias, Lucas and Luke come from the same root and have the same meaning and so feel even more popular than they are.

Originally inspired as a a girls’ name by eighties TV actress Mackenzie Phillips, parents have flocked to Mackenzie – once only a male name – for their daughters. Harry Potter creator J.K. Rowling is one of the thousands who've chosen Mackenzie. Other Mac names, such as Makayla and McKenna, are also newly popular for girls.

Mason is an occupational surname that ranked among the Top 10 name for boys throughout the 2010s, after its choice as one of the first Kardashian baby names.

Olivia, a lovely Shakespearean name with an admirable balance of strength and femininity, is the Number 1 name for baby girls in the US and one of the top girls' names around the world.

One of the first generation of surname names, along with Porter and Morgan, Parker's still one of the most appealing and remains firmly in the Top 100 for boys. About three times as many boys as girls get this occupational name. The association with Charlie Parker gives Parker itself a jazzy edge, and it also has a nature-related meaning. Rosie O'Donnell has a son named Parker.

A strong, straightforward Irish unisex surname, with a merry glint in its eye, Reagan has been leaping up the popularity lists, to become one of the top girl names starting with R. Some will inevitably link it to President Ronald, but spell it Regan and it's a Shakespearean name: a daughter of King Lear.

The presidential Tyler rocketed up popularity charts in the late 1980s and early 1990s (it ranked Number 9 for that entire decade), along with cousin Taylor, becoming almost pandemic across the land-- and to make matters more confusing, both (especially Taylor) have been used for girls as well.