Mad about Mad Men

Combine the popularity of Betty White and Mad Men's glamorous Betty Draper Francis, with the residual sweetness of Ugly Betty's Betty Suarez, and the result is an impending return of the name. It's got presidential cred via Betty Ford and feminist history through Betty Friedan.

Bobby is the quintessential mid-century nickname, the name of the son on Mad Men and overused to the point of cliche. Though Robert is still a highly popular choice, most Roberts today are called by their full name or Rob or Robbie rather than Bob or Bobby.

Conrad has a somewhat intellectual masculine image, a solid name that has been consistently on the popularity lists, especially well used in the 1920s and 30s, and given a pop of rock energy by the Elvis-like character of Conrad Birdie in Bye, Bye, Birdie--("We love you Conrad, oh yes we do!").

The genial yet upscale and preppy Cooper was one of the first occupational last names to catch on -- and Cooper remains a pleasing option.

Dick was a once-common short form of Richard; replaced by Rick or Richie, and finally by the full name itself. Rude meaning -- make that two rude meanings -- pretty much knocks this one out of consideration.

Eugene is a classic that has rather lost its way. On the one hand, it's a grandpa, even great-grandpa name that hasn't been one of the cool kids recently—or to quote Jim Carrey, who bears this name in the middle spot, "You can never get too cool with a name like Eugene." The hero of Disney's Tangled felt the same way, when he changed his birth name of Eugene to the more romantic Flynn.

No, we don't consider Jane too plain. In fact, for a venerable and short one-syllable name, we think it packs a surprising amount of punch, as compared to the related Jean and Joan.

Joan was the perfect name choice for one of the leading characters on Mad Men, being a quintessential girls' name of the period. A Top 10 name in the 30s, a Top 50 name from the 40s through the early 60s, it was the fifth most popular name in the country for three years running and ranks as one of the most common names for girls in the 20th century. But alas, Joan hasn't even appeared in the Top 1000 for a dozen years, and these days it's primarily associated with Joans of the generation of Joan Crawford, Joan Collins and Joan Rivers--just a few of the noted Joans whose ranks also include the singers Joan Sutherland, Joan Baez, Joan Armatrading and Joan Jett. But it's possible that modern parents who are reviving Jane might move on to Joan, inspired by Joan Hollaway Harris.

Just when we had written off Peggy as the eternal perky, pug-nosed prom-queen she projected from the 1920s into the fifties, along came Mad Men, with intriguing mid-century characters with names like Joan and Betty--and Peggy, causing a bit of a re-think. MM's proto-feminist Peggy Olson was followed by Amy Adams's strong Oscar-nominated Peggy Dodd character in The Master.

Peter is derived from the Greek Petros, meaning "rock" or "stone." One of the most important figures in the Christian hagiography is Saint Peter, keeper of the Gates of Heaven. Born Simon bar Jonah, he was given the nickname Peter by Jesus, to signify that he would be the rock on which Christ would build Christianity. Centuries later, there was Peter the Great, the czar who developed Russia as a major European power.

Sally is a cheerful, fresh-faced girl-next-door name that was originally a nickname for Sarah, but has long been used independently. Sally was popular in the eighteenth century and then again from the 1920s to the 1960s--it was just outside the Top 50 around 1940. Though it hasn't been heard as a baby name for decades, we can see Sally bouncing back, especially after her exposure as young Ms. Draper on Mad Men--the Nameberries rank it at Number 621, and it's a Top 100 name in Sweden.

A name with some sterling qualities, most associated with the British currency and silver markets. Sterling has several recent TV associations, with characters Roger Sterling (on Mad Men) and Sterling Archer (on Archer), and actor Sterling K. Brown (on This is Us).

Innocent, sincere, and bright-eyed, and as outdated as its mother name, Gertrude.

Walter was seen as a noble name in the Sir Walter Raleigh and Sir Walter Scott era, but it then spent decades in baby name limbo. Now quite a few independent-minded parents are looking at it as a renewable, slightly quirky, classic, stronger and more distinctive than James or John, second only to William among the handsome classic boy baby names starting with W.