boy

Rumi is a Japanese girls' name that sounds like a couple of other choices more familiar in the West -- Rumer and Remi -- that is achieving notice because of its choice by two celebrities, including Beyonce and Jay-Z.

Like Marvin and Melvin, Sheldon has been perceived as about as far out as you can get, though there are very pretty towns in Devon and Derbyshire that inspired it. Sheldon Lee Cooper is the lead nerd character on the TV hit The Big Bang Theory, giving the name a brainy image. Nickname Shel (as in Shel Silverstein, author of Where the Sidewalk Ends) could, in the modern world of nature name love, be seen as beach evoking.

A name with some sterling qualities, most associated with the British currency and silver markets. Sterling has several recent TV associations, with characters Roger Sterling (on Mad Men) and Sterling Archer (on Archer), and actor Sterling K. Brown (on This is Us).

This ancient royal Scottish name had a brief vogue in midcentury America, but it would be far from a fresh choice for a baby boy now.

Ulysses is one of the few U boys' names anyone knows -- with heavy links to the Homeric hero, eighteenth president Grant, and the James Joyce novel -- all of which makes it both distinguished and kind of weighty for a modern boy. Ulysses was on the US popularity list well into the twenty-first century; it's off now, but Number 684 on Nameberry.

Wade has never been outside the US Top 1000 for boys - there's a reason for that. It has a clean spelling, fresh sound and is neither too trendy (unlike Kade or Cade) or too old-school (like Richard or Albert). We think Wade is a winning name.

Winslow, despite its creative connection to the distinguished American painter Winslow Homer, does still retain remnants of the image of a Victorian boy in a sailor suit, making Winston or even just Win a preferable modern choice.