Hipster for boys

A favorite of British novelists including Evelyn Waugh and P. G. Wodehouse, Ambrose has an air of blooming well-being and upper-class erudition. It comes from the same Greek root as 'ambrosia', the food of the gods, said to confer immortality.

The name August is at its highest point since the 1890s, when it ranked among the Top 100 boy names in the US. And deservedly so, given its great meaning, historic roots, and cool nicknames.

Augustine is more substantial (and saintly) than August, less pretentious than Augustus, and, along with its nickname Gus, is definitely a viable choice.

Bear has suddenly lumbered onto the baby name landscape. Perhaps inspired by British adventurer Bear Grylls (born Edward Michael), first celebrity chef Jamie Oliver used it as the middle name for his boy Buddy, and more recently Alicia Silverstone called her son Bear Blu., followed by Kate Winslet's Bear Blaize. It's part of a current trend normalizing once aggressive animal names like Wolf and Fox. Bear is now Number 218 on Nameberry and in the Top 900 in England.

Enough parents have found naturalist Charles Darwin, the father of the theory of evolution, a worthy hero to keep Darwin relatively consistently in the Top 1000 (it dropped off in 2021 but is back in 2022)—though some might just like its trendy two-syllable sound. It has a lovely meaning too—"dear friend."

A major figure in the Old Testament, Enoch was the son of Jared, the father of Methuselah, and the great-grandfather of Noah whose Book of Enoch provides a focal point for ancient Jewish mysticism. Another Enoch was the son of Cain. "Enoch Arden" is a famous poem by Alfred, Lord Tennyson. On the negative side, British politician Enoch Powell gave the infamously racist Rivers of Blood anti-immigration speech, taking the name out of consideration for many parents in the UK.

Hudson has risen quickly up the charts over the past 30 years, getting a lot of its style value from New York's Hudson River. That makes it a nature name and a place name that's also got the fashion gloss of New York City.

Hugo, the Latin form of Hugh, has more heft and energy than the original -- and of course we love names that end (or begin, for that matter) with an o. This one is especially appealing because it's backed up by lots of solid history and European style.

Jeremiah is a solid Old Testament prophet name that has gradually taken the place of the now dated Jeremy, Gerard and Gerald, joining other currently popular biblical 'iah' names like Josiah and Isaiah. In the Bible Jeremiah is a famous prophet whose story is recorded in the book named after him.

King David's father turned 1980s cowboy, Jesse is now down in popularity. The name is associated with a wide variety of bearers, from outlaw Jesse James to Olympic athlete Jesse Owens to activist Jesse Jackson to current actors Jesse Tyler Ferguson and Jesse Eisenberg. The spelling Jesse is more usual as a boys' name while Jessie is more traditional for girls.

Latinizing Lawrence gives it a whole new lease on life. Like Leonardo, Lorenzo has been integrated into the American stockpot of names, partly via actor Lorenzo Lamas. Other associations are with Lorenzo de' Medici, the Florentine Renaissance merchant prince and art patron, Renaissance artists Ghiberti and Lotto, and the upstanding young man who married Shylock's daughter Jessica in Shakespeare's The Merchant of Venice.

The list of occupational boys' names continues to expand, and this is one of the latest to ride onto the range. And, as trends collide, it also has the popular western, cowboyish feel. A much better choice than the increasingly (and scarily) heard Danger.

Fairly popular a hundred years ago but out of sight now, the quirky Roscoe deserves a place on every adventurous baby-namer's long list. It joins Rufus, Roman, Remy, Romulus, and Ray as one of the R names that sound fresh again after too many years of Robert, Richard, and Ronald.

Rufus is a rumpled, redheaded (it was the nickname for red-haired King William) ancient Roman name popular with saints and singers (e.g. Rufus Wainwright); now, Rufus is on the cutting edge of cool.

Rupert is a charming-yet-manly name long more popular in Britain (where it's attached to a beloved cartoon bear) than in the U.S. Yet we can see Rupert as a more stylish, modern way to honor an ancestral Robert.

One of many R- boys’ names that started as a nickname for a redhead, Russell had a measure of popularity from the early twentieth century through the 1950s. But it's now lost much of its color -- except for a few dynamic bearers, actors Russell Crowe and Russell Brand and sports stars Russell Westbrook and Russell Wilson.

Fits many criteria sought by modern parents: it's short and strong, with intimations of wisdom as well as fragrant herbal properties. At this point, Sage is given about a third of the time to boys.

Sebastian is an ancient martyr's name turned literary, and Little Mermaid hero—think Sebastian the Crab—that's more popular than ever, as a classic-yet-unconventional compatriot for fellow British favorites T Theodore and Oliver.

Vincent is a name with a complex image. After being quietly used for centuries, it is suddenly seeming stylish, along wih other V names. Even the nickname Vince has been given a reprieve via actor Vince Vaughn and country singer Vince Gill. Vin Diesel was born with the more prosaic name Mark Vincent.

Webster is one of several W-starting surname names back on the drawing board, now that it has recovered from its childlike eighties sitcom identity.