2017 Protagonists

Mia is an appealingly unfussy multicultural name that has enjoyed a meteoric rise up the charts and is now firmly among the ten top girl names. Mia has surpassed its mother name Maria as the Number 1 girls' name starting with M.

Everett is a preppy but outdoorsy name, with wintery New England vibes. In the last decade, it’s had a leap in popularity, perhaps because of its similarity to trendy girls’ names like Ava and Scarlett, or perhaps because it offers a fresh alternative to 90’s style Evan and Brett.

Oscar is one of the most stylish Old Man Names of our era. While it's softened slightly in popularity over the past 20 years, that may be considered a very good thing.

Lucas is a Top 10 boys' name with a slightly-less-popular almost-identical twin brother, Luke. Like Elijah and Elias, Lucas and Luke come from the same root and have the same meaning and so feel even more popular than they are.

Owen, a resonant Celtic name, has ranked among the Top 100 boys' names in the US for 20 years and is now at its highest point ever.

David is an enduring worldwide classic, used from ancient times to the present day.

Sebastian is an ancient martyr's name turned literary, and Little Mermaid hero—think Sebastian the Crab—that's more popular than ever, as a classic-yet-unconventional compatriot for fellow British favorites T Theodore and Oliver.

A solid classic with plenty of history, Thomas strikes the balance between strength and gentleness. A favorite in the UK, a staple in France, and Australia, and never absent from the US Top 100, Thomas feels like a safe bet and a name that fits into any era.

Louise has for several decades now been seen as competent, studious, and efficient—desirable if not dramatic qualities. But now along with a raft of other L names, as well as cousin Eloise, Louise is up for reappreciation—sleek and chic, stylish in Paris, and starting to become so in the US as well. Louisa is perhaps more in tune with the times, but Louise has more edge. Louise has been on the rise lately, and reentered the US Top 1000 for the first time in a quarter century in 2016.

Iconoclasts though we may be, we like Fred, we like Frank, and we like George, which was among the Top 10 from 1830 to 1950, when the number of little Georges started to decline. Solid, strong, royal and saintly, yet friendly and unpretentious, we think that George is in prime position for a comeback, especially since it was chosen by Britain's royal couple.

Frances, a soft and gentle classic last popular a hundred years ago, is trending again. The cool nickname Frankie is one reason for the revival of Frances, adding lightness and sass to a serious name. Frances is the feminine form of Francis, the English variation of the Latin name Franciscus. Franciscus, meaning "Frenchman," was taken from the Germanic tribe the Franks, which got its name from the francisca, the axe they used in battle. Until the seventeenth century, the spellings Frances and Francis were used interchangeably for both sexes.

Max was derived from Maximilian, a Latin name that originated from the Roman family name Maximus. The character name Max in the children's classic Where the Wild Things Are had an impact on baby namers. Max is a widely used name internationally.

Walter was seen as a noble name in the Sir Walter Raleigh and Sir Walter Scott era, but it then spent decades in baby name limbo. Now quite a few independent-minded parents are looking at it as a renewable, slightly quirky, classic, stronger and more distinctive than James or John, second only to William among the handsome classic boy baby names starting with W.

Benjamin is a biblical name that has enjoyed widespread favor for decades, ranking in the US Top 50 for almost half a century and the Top 10 from 2015 until 2023.

Biblical Jacob ceded his Number 1 spot to biblical Noah, in 2013, after holding first place on the list of baby boy names from 1999 to 2012, given a huge boost by the Twilight phenomenon.

Matthew was the third most popular boys' name in America throughout the 1980s and '90s, and is still one of the top boy names starting with M. The New Testament Matthew is the epitome of the fashionable classic—safe and sturdy, yet with a more engaging personality than John or William.

Alexandra fell out of the Top 100 for the first time since 1983 in 2015 but is still a popular choice. Strong, tasteful, and elegant, Alexandra remains a chic modern classic with a solid historic pedigree.

Patrick, long tied to a hyper-Irish image, is enjoying something of a renaissance as a stylish classic, as it has long been considered in England. Along with such choices as Charles and George, Patrick has escaped overuse in recent decades.

Adam -- a primal Old Testament name -- was revived as a 1960s cowboy name. Adam is not as popular as it once was and feels ready for a respite, replaced by newer A names like Aidan/Aiden, Avery and Axel. Its most prominent current bearers include Adams Sandler, Levine, Brody and Driver -- who plays a character named Adam on Girls.

John reigned as the most popular of all boys' Christian names for 400 years, from the time the first Crusaders carried it back to Britain until the 1950s. Then American baby namers finally seemed to tire of this straight-arrow, almost anonymous John Doe of names, replacing it with fancier forms like Jonathan and the imported Sean and Ian.