Normcore Baby Names

Although Susan had her heyday from the thirties to the sixties, and is now common among moms and new grandmas, and though most modern parents would prefer Susanna/Susannah, we have spotted some flickers of interest in a revival. It still retains a certain black-eyed-Susan freshness.

Ralph has two diametrically different images: there's the suave Ralph Fiennes-type Brit (often pronounced Rafe), and then there's the Jackie Gleason blue-collar, bowling blowhard Ralph Kramden bus driver. It's all in the eye of the beholder, though its hip factor did rise when it was chosen for his son by cool U.K. actor Matthew Macfadyen.

Helen is a name that has connoted beauty since ancient times – Helen of Troy was the the mythological "face that launched a thousand ships," over whom the ten-year Trojan War was fought.

Mark has the rare appeal of a strong, sleek name with a minimalist modern feel and ancient roots. The name Mark is taken from the Roman god of war Mars, also the namesake of the planet.

Paul is an ancient name for boys -- popular in Roman and medieval times -- that's not very fashionable now, which can work in its favor, scarcity balancing simplicity.

A cool, windswept, surfer babe-magnet in 1965, a nice dad -- or even granddad -- today.

Gus is a homey grandpa nickname name that can work as a short form for any of the above or stand on its own as a cutting-edge replacement for Max and Jake--though it was off the Top 1000 from 1978 until 2016, when it squeaked in at Number 999.

Sally is a cheerful, fresh-faced girl-next-door name that was originally a nickname for Sarah, but has long been used independently. Sally was popular in the eighteenth century and then again from the 1920s to the 1960s--it was just outside the Top 50 around 1940. Though it hasn't been heard as a baby name for decades, we can see Sally bouncing back, especially after her exposure as young Ms. Draper on Mad Men--the Nameberries rank it at Number 621, and it's a Top 100 name in Sweden.

We've seen Ray regain his cool, but could this country/cowboy name epitomized by Roy Rogers (born Leonard Slye), Acuff, and Clark, do the same?

Sweet and spirited, kindly and handsome, posh and approachable, Toby is a versatile nickname, popular in the UK as a stand-alone choice, but familiar in the Netherlands and New Zealand too. In the US, it had its heyday in the 70s but has since been outranked by long form Tobias.

Combine the popularity of Betty White and Mad Men's glamorous Betty Draper Francis, with the residual sweetness of Ugly Betty's Betty Suarez, and the result is an impending return of the name. It's got presidential cred via Betty Ford and feminist history through Betty Friedan.

An medieval English form of Helen, the sensitive but clear-eyed Ellen has swung in and out of style for centuries, often alternating with the parent name. Ellen was the more common in medieval England, until after the Renaissance, when Helen overtook her. In Edith Wharton's The Age of Innocence, set at the end of the nineteenth century, one character wonders why another has not changed her "ugly" given name to something prettier, like Elaine—a statement few would make today.

Karen, a once sweet Danish import, was so popular during the baby boom (Karen was Number 3 in 1960) that it's become a mem in recent years, representing a hostile white woman—one who usually wants to speak with the manager.

In the World War II era, Roger had nothing but the most positive associations, actually used by military personnel to mean 'Received and understood'--or A-OK, and though it is now on extended furlough, it does have a long and distinguished history. Introduced to England after the Norman Conquest of 1066, Roger soon became very popular there, with nicknames Hodge and Dodge, and had a long run later in the U.S, remaining in the Top 100 for 55 years.

When Harrison is too much, but Harry isn't enough, try this stylish surname name with a touch of British flair. It briefly reentered the US Top 1000 for the first time since 1988 in 2016, but has since dropped just below the radar again.

This flower name was one of the most popular in her class in the seventies and eighties, a fact reflected in the 1989 movie Heathers, in which every snobby girl in the high school clique bears the name. Now, though still pretty and evocative of the Scottish moors, it has faded in favor of other purplish blooms. It fell out of the Top 1000 in 2016 after having been as high as Number 3 in 1975, when it was given to close to 25,000 girls. Across the pond in the UK however, it remains near the latter end of the Top 1000.

Like Ed, Eddie and Teddy, Ted is rarely used as an independent name – in the US, at least. In the UK, Eddie ranks just outside the Top 200, Teddy ranks just outside the Top 30, and Ted is a Top 200 pick.

Jerry is one of those short forms that, like Mike and Debbie, rose to popularity on the coattails of their formal versions. The equivalents today are nickname names like Ellie and Theo.

Linda will live forever in baby name history for toppling Mary from its four hundred year reign as Number 1. Queen of Names in 1947, Linda has fallen even further in favor than Mary today.

Cindy as a name in its own right made it into the Top 20 in 1957 and remained a Top 200 girls' name until the end of the 20th century. Although it's fallen precipitously since then and left the Top 1000 completely in 2015, Cindy remains a name commonly heard in the US. Today, though, it would more likely be attached to moms or grandmas than to babies.