Alliterative Appellations: Catchy or Corny?

Question of the week:  How do you feel about alliterative names?

At one time, movie marquees were packed with alliterative names, from Greta Garbo and Greer Garson to Roy Rogers and Ronald Reagan to Brigitte Bardot and Marilyn Monroe (shown above when she was still Norma Jean)—a style of (often invented) names that has pretty much moved off the screen, except for the occasional Vince Vaughn or January Jones.

So—what do you think of double-dip initials: memorable or gimmicky?

Would you use an alliterative baby name?

Would you break it up with a differently initialed middle?

And—taking it a little farther afield, would you give twins same-initial (aka matchy-matchy) names?

(You can follow a discussion of alliterative baby names on our message boards.)