Smoke and Mirrors

The name August is at its highest point since the 1890s, when it ranked among the Top 100 boy names in the US – and deservedly so. With its great meaning, historic roots, and cool nicknames, 2024 saw August officially re-enter the Top 100.

Ellis is a former Old Man Name turned gender-neutral choice for the 21st century. It's one of the less used names in the currently popular El-family.

Naomi was once a primarily Jewish name from the Old Testament that referenced the mother-in-law of Ruth. Because of this, it is a symbolic name given to girls on Shavuot when the story of Ruth is read in the synagogue.

Orion is a rising star, with both mythical and celestial overtones.

Juniper is a fresh-feeling nature name -- it's a small evergreen shrub -- with lots of energy. A new favorite of fashionable parents, Juniper joins such other tree and shrub names as Hazel, Acacia, and Willow.

Though greatly overshadowed by the trendy Olivia, Olive has a quiet, subtle appeal of its own -- and is now enjoying a remarkable comeback. Olive is one of only four girl names starting with O on the US Top 1000. Cool couple Isla Fisher and Sacha Baron Cohen chose it for their daughter, reviving the name to stylishness, and now Drew Barrymore has a little Olive too, as has country singer Jake Owen.

Spice names are increasingly appealing to the senses of prospective parents; this one, belonging to a precious spice derived from the crocus has a vaguely orange-scented-incense sixties feel.

Riley—an upbeat, friendly surname name—is red hot for girls and still going strong for boys. If you haven't been spending much time around babies recently, you may be surprised to learn that Riley is the most popular girls' name starting with R and also the Number 1 Irish name for girls in the US.

Sophisticated Gallic version of Lucian, Lucien may appeal to parents attracted to this meaning over that of Lucas and Luke, which have a different root, and also looking for a more unusual choice.

Blake -- an early unisex option -- dropped out of the Top 100 in 2017 for the first time since 1988, but remains a sophisticated choice. And yes, both conflicting meanings of Blake are accurate. It originated as a surname in England derived from a nickname. Much of its masculine image was influenced by the wealthy, silver-haired character Blake Carrington in the massively popular 80s TV series Dynasty. Rosie O'Donnell has a son named Blake.

Fairy-tale memories of Sleeping Beauty inspire some parents—such as Rachel Bilson and Hayden Christensen—to call their daughters Briar Rose. But Briar plus a different middle name might work even better. It's one of the newly popular nature-word names, charting in the US for the first time in 2015 for both genders.

Though Jules hasn't been on the US popularity list in fifty years, it is a current hit in its native France—where it's currently in the Top 10—and we can definitely see it making a comeback here, being far more romantic than, say, Jim.

Aoife, pronounced EE-fa, is derived from the Irish word aoibh, meaning "beauty." Aoife was borne by several different heroines of ancient Irish legend. In one tale, she was the fiercest woman warrior in the world and enemy of her twin sister, Scathach.

Fresher, brisker and, yes, cooler than Summer or Autumn or Spring, Winter is now a full-fledged female choice, especially since Nicole Richie and Joel Madden used it for daughter Harlow's middle name, and Gretchen Mol picked it as her daughter's first, as did media mogul Sean Parker. Winter continues to be the preferred spelling and has risen in popularity significantly over the past few years.

Ash has Southern charm plus the arboreal-nature appeal. Plus your little boy will prize Ash as the name of the hero of the Pokemon cartoons. Ash can also be a dashing short form of Asher, Ashton, or any other "Ash" name.

Monroe is a presidential name which, thanks to the immortal beauty of Marilyn Monroe, is catching on fast for baby girls. Mariah Carey and Nick Cannon chose it for their twin daughter, honoring Marilyn Monroe. Their use of Monroe as a girls’ name did much to revive this Old Man name, a la Sydney, as a newly fashionable choice for girls.

Laurel takes Laura back to its meaning in nature, resulting in a gentle, botanical option. Even more directly than Laura, Laurel relates back to the laurel wreath signifying success and peace in ancient Greece and Rome.

Indigo is one of the most appealing and evocative of the new generation of color names. Color names have joined flower and jewel names -- in a big way -- and Indigo, a deep blue-purple dye from plants native to India, is particularly striking for both girls and boys. Although most people don't think of it like this, Indigo might also be considered among the most stylish Greek baby names in use today. Some cultural references: The Indigo Girls are a folk duo, 'Mood Indigo' is a classic Duke Ellington jazz composition, and there is a 1970's New Age theory that Indigo children possess special, sometimes supernatural abilities. Indigo is the name of a character in the Ntozake Shange novel Sassafrass, Cypress & Indigo, and was used for his daughter by Lou Diamond Phillips.

With its bubbly sounds and stylish feel, Pepper joins a small but distinctive group of names inspired by the spice rack: Saffron, Juniper, Cassia, Sage, Ginger, and Rosemary. Enough like Pippa, Piper and Penelope that it feels usable, Pepper has appeared every year in the US stats since the 60s.

An interesting unisex possibility, with an air of mystery connected to the Delphic Oracle, the most important oracle in ancient Greece; it was also a major site for the worship of the god Apollo.