Against the Trend

Iris has so much going for it. It's a fashionable flower name. It's a mythological name, from the Greek goddess of the rainbow. And it's a classic name, always ranking in the girls' Top 1000 but now at its highest point ever.

Imogen has long been fashionable in England and is gaining favor in the US among stylish parents. Pronounced the British way — the initial i is short as in Kim, as is the final E as in Ken — Imogen is as pretty and classy as it is distinctive.

Vibrant, sassy, and bubbly, Ruby is a vintage gem that hasn't lost any of its sparkle. Currently popular in a number of English-speaking countries, Ruby is proof of the 100 Year Rule, trending again for the first time since its heyday in the 1910s.

A beautiful modern Cornish nature name that is rapidly picking up steam in the States: even spawning variant spellings like Elowyn and Elowynn. In its native region, it wasn't widely used as a name before the twentieth century, when the Cornish language was revived. A fresh and magical member of the fashionable El- family of names, it has a pleasant, evocative sound.

Margot is suddenly a star again. After a nearly-half century absence, it hopped back on the Top 1000 list in 2013 and is on the rise. The Margot spelling is now given to three times as many baby girls as the Margo one.

Thanks to the surprise hit revival of Etta James' song At Last and because of recent interest in vintage style nicknames, Etta has established herself as a possible successor to Emma and Ella. While it is currently in the latter end of the US charts, the smart, snappy name is a rising choice in the UK, where it features in the Top 150.

Maisie, a charming name long popular as a nickname for Margaret or Mary, entered the Top 1000 as itself ten years ago and continues to rise. Game of Thrones star Maisie Williams helped propel the name back into the limelight, along with the that of her character, Arya.

Strong but sweet, Leah is a classic name that doesn't feel dull or dusty. It's got plenty of dignity, grace, and pluck, making it a solid choice in the 21st century.

Elise is one of those golden names that stylish but not TOO popular. Its appeal is due in large part to its French flair and to the love for El-names in general.

Bonnie is an adorable nickname name, heading back up the popularity list after a 50-year nap. A Top 100 girls' name throughout the rest of the English-speaking world, Americans are later to jump on the Bonnie bandwagon but now it's trending here too.

A place name with a deep Southern accent, the once-obscure Savannah shot to fame, with others of its genre, on the heels of the best seller Midnight in the Garden of Good and Evil, which was set in the mossy Georgia city of Savannah. Originally a substitute for the overused Samantha, Savannah is now popular itself, long among the top girls' names starting with S.

Like Peggy and Patsy, the kind of zesty moniker young Judy Garland would sport in her early let's-put-on-a-show flicks. It fell out of favor (and the Top 1000) for a while, but has recently rebounded by reentering the charts in 2013. Expect it to continue gaining traction on the heels of Penelope.

Despite a return to such feminizations of male names as Josephine, Clementine, and Theodora, starchy Henrietta has not made it into that group. Still, if you look hard enough, you'll see that Henrietta has the same vintage charm.

A unique combination of a surname feel and dainty femininity. It's currently associated with actress Lacey Chambert.

This unisex name, the seventh most popular surname in Scotland, can make a more unusual Cameron alternative. It is represented on the girls' side by TV news correspondent Campbell Brown, for whom it was a family name, Brown was born Alma Dale Campbell, Alma Dale being her grandmother's name,and Campbell her mother's maiden name.

A simple, unusual word name with an evocative meaning, Ever feels similar enough to Eva, Evelyn, and Everly that it shifts easily into name territory. Actor Robert Carradine was ahead of the trends when he named his now grown-up actress daughter Ever back in the 70s, while more recently, it was used by both Milla Jovovich and Owain Yeoman.

With Isabel getting so popular, parents are searching for new varieties of the name, and Isabeau is one that makes a lovely French twist.

New York socialite and reality TV star Tinsley Mortimer introduced this name to the mainstream. Following her Gossip Girl cameo in 2008 and the airing of her own show, High Society in 2010, this once obscure choice began to climb the charts. It debuted in the US Top 1000 in 2016 and though 2023 saw it drop from the charts, it is still given to around 250 girls each year.

This undiscovered unisex name has lots of flair. It was first noticed as a girl's name, starting in the 1980's, on the long-running daytime drama Search for Tomorrow, with the character Adair McCleary, who had ahead-of-their-time brothers named brothers Hogan, Cagney and Quinn. But since Adair has yet to find many takers, it would make a fresh and appealing choice.

An uncommon Irish-accented surname that seems particularly well suited to a girl. Tierney Sutton is a well-known jazz singer. Tierney, in its original Tiarnach form, was the name of several saints. It can also join the ranks of Old Hollywood names, via the haunting actress Gene Tierney. ER actress Maura Tierney is a current surname bearer.