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The Great-Grandparents Baby Name Rule

June 11, 2017 NancyMan
By Man A baby name becomes trendy for one generation. For the next two generations, while those initial babies are parent-aged and grandparent-aged, you can expect the name to go out of style. But during the third generation, once the cohort reaches great-grandparent age, the name is free to come back into fashion. Evelyn is a name with a usage pattern that fits this description well. I’ve seen it described elsewhere as the 100-Year Rule, as it makes more sense to me to frame it in terms of generations. Essentially, the pattern has to do with a name’s main generational association shifting from “a name that belongs to real-life old people” to “a name that sounds pleasantly old-fashioned.” I used to think the pattern was one we’d only recently discovered -- something we needed the data to see -- but it turns out that at least one observant person noticed this trend and wrote about it in The San Francisco Call more than 100 years ago (boldface mine): "Time was -- and that not very long ago -- when old fashioned names, as old fashioned furniture, crockery and hand embroideries, were declared out of date. The progress of the ages that replaced the slower work of hand by the speed of machines cast a blight on everything that betokened age. Spinning wheels were stowed away in attics, grandmothers’ gowns were tucked into cedar chests, old porcelain of plain design was replaced by more gaudy utensils and machine made and embroidered dresses and lingerie lined the closets where formerly only handwork was hung. So with given names. Lillian and a host of other more showy appellations. Two generations of these, and woman exercised her time honored privilege and changed her mind. She woke suddenly to the value of history, hustled from their hiding places the ancient robes and furnishings that were her insignia of culture, discarded the work of the modern machine for the finer output of her own fair hands, and, as a finishing touch, christened her children after their great-grandparents. Old fashioned names revived with fervor and those once despised are now termed quaint and pretty and “quite the style, my dear.” Pretty cool that this every-third-generation pattern was already an observable phenomenon three generations ago. The article went on to list society babies with names like Sarah (“much in vogue a century ago”). Have you see the 100-Year Rule at play in your own family tree? If so, what was the name and what were the birth years? Source: “Society” [Editorial]. San Francisco Call 17 Aug. 1913: 19.

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