Scarlett Johansson is doing more for this sparky southern name than Scarlett O'Hara ever did. Since the turn of the 21st century, Scarlett has gone from an obscure literary name to one of the most popular girls' names starting with S, right after longtime favorites Sophia and Sofia.

Louisa, a quaint but strong vintage name, might feel fresher in English speaking countries than old favorite Louise, just as Diana and Julia have more energy than Diane and Julie at the moment. Part of this might just be that Louisa has never been so popular as Louise, so it makes a familiar but distinctive option alongside Eloise, Lucy, Luna, and Lucia.

Orla is an Irish name closely associated with the high king Brian Boru, as it was the name of his sister, daughter and niece. It was very popular in the Middle Ages – the fourth most popular name in twelfth century Ireland – and has become popular again in Ireland, Scotland, England and Wales today. In Irish, the name is commonly spelled Orlaith or Orlagh.

Georgia is so rich, lush and luscious, it's almost irresistible. Georgia's now a rising star among the feminizations of George, helped by associations with the southern state (named for British King George II) and painter Georgia O'Keeffe, with the Ray Charles song "Georgia On My Mind" or maybe "Sweet Georgia Brown" playing in the background.

Jaunty and raffish, Rafferty is one of the most engaging of the Irish surnames, used by Jude Law and Sadie Frost for their son. Fortunately, it doesn't still go by its original form: O'Raighbheartaigh.

Piper is a bright, musical name that entered the list in 1999, one year after the debut of the TV series Charmed, which featured a Piper, and it's been a consistent riser since. Piper Kerman is the memoirist whose prison experiences provided the basis for the hit Netflix series Orange is the New Black.

Catherine is one of the oldest and most consistently well-used girls’ names, with endless variations and nicknames. The Catherine form feels more gently old-fashioned and feminine than the more popular K versions. Most stylish nickname for Catherine right now: Kate...or Cate, a la Blanchett.

Quirky in the way that all Q names are quirky, Quincy was once a buttoned-up, patrician New England name, an image countered in recent years by the talented and ultracool musician Quincy Jones (middle name: Delight; nickname: Q).

The striking Ignatius is making a truly surprising comeback, sparked by its selection by not one but two celebrities — Cate Blanchett and Julianne Nicholson. With its fiery qualities and magical feel, Ignatius might just fit in with Blaze, Griffin, Ember, or Atticus.

A slim, elegant, silvery surname, Reed could be a banker or a sculptor, and therein lies the appeal of this simple yet distinctive name. The versatile Reed can be seen as a grass-like nature name and a musical name.

This name once seemed a bit grand and pompous for an American baby boy, but a significant number of parents are now preferring it as a substantial platform for the nickname Max, among them Jennifer Lopez and Marc Anthony, who chose it for their twin son.

Helen is a name that has connoted beauty since ancient times – Helen of Troy was the the mythological "face that launched a thousand ships," over whom the ten-year Trojan War was fought.

Liv combines the succinct charm of a nickname—people might assume it's short for Olivia—with the solidity of being a classic stand-alone Scandinavian name with a life-force meaning. It was brought into the public eye (in the English speaking world that is) due to the fame of actress and Aerosmith daughter Liv Tyler.

Victoria is the Latin word for "victory" and a feminine form of Victor. It is the name of the ancient Roman goddess of victory, the equivalent of the Greek Nike, and also a popular third century saint.

Hunter has been dropping a bit for the past few years but is still one of the leaders of a distinctive band of boys' names that combines macho imagery (Hunter, Austin, Harley) with a softened masculinity. Hunter was for years attached to gonzo journalist Hunter S. Thompson; Josh Holloway used it for his son.

Holland is one of the coolest geographical names, unadorned and elegant, evocative of fine Rembrandt portraits and fields of pink and yellow tulips. It first entered the US Top 1000 for girls in 2014, but fell out of the Top 1000 for boys a century earlier.

Carson is one of the most long-running popular androgynous baby names, with a dash of the Wild West via the legendary Missouri frontiersman Kit Carson. Dating back to when it was the name of Nancy Drew's Dad, Carson is still steadily in the Top 200 baby names.

A name with some sterling qualities, most associated with the British currency and silver markets, though it could easily be seen as a virtue-adjacent choice, like Merit, Chosen, or Hero. It has been a rising star in the US in recent years, appearing in the Top 400 in the latest count, when it was given to 880 boys.

The temperature is definitely rising for this popular seasonal name, which began being used in the seventies, and has been heard consistently ever since.

The combination of Emily and Emma's popularity -- and the fact that Desperate Housewives star Teri Hatcher's daughter is named Emerson -- have put this formerly strictly boys’ name, embodying the gravitas of Ralph Waldo Emerson, in the limelight for girls.