In the USA, Blair is gaining momentum, rising quickly for the last 10 years and likely to continue to climb. In England and Wales, where Blair has political connotations – calling to mind former prime minister Tony Blair – it is much less common, although it is in use for boys in its native Scotland.

Scarlett Johansson is doing more for this sparky southern name than Scarlett O'Hara ever did. Since the turn of the 21st century, Scarlett has gone from an obscure literary name to one of the most popular girls' names starting with S, right after longtime favorites Sophia and Sofia.

Though greatly overshadowed by the trendy Olivia, Olive has a quiet, subtle appeal of its own -- and is now enjoying a remarkable comeback. Olive is one of only four girl names starting with O on the US Top 1000. Cool couple Isla Fisher and Sacha Baron Cohen chose it for their daughter, reviving the name to stylishness, and now Drew Barrymore has a little Olive too, as has country singer Jake Owen.

Adam -- a primal Old Testament name -- was revived as a 1960s cowboy name. Adam is not as popular as it once was and feels ready for a respite, replaced by newer A names like Aidan/Aiden, Avery and Axel. Its most prominent current bearers include Adams Sandler, Levine, Brody and Driver -- who plays a character named Adam on Girls.

Michael was the Number 1 American boys' name for almost half a century. While Michael has moved out of the Top 10 baby boy names, it's still widely used.

Lilith is derived from the Akkadian word lilitu meaning "of the night." In Jewish folklore she is portrayed as Adam's rejected first wife, who was turned into a night demon for refusing to obey him. Lilith is unrelated to most other Lil- names, with the exception of Lilita, which is the Latvian variation.

Orla is an Irish name closely associated with the high king Brian Boru, as it was the name of his sister, daughter and niece. It was very popular in the Middle Ages – the fourth most popular name in twelfth century Ireland – and has become popular again in Ireland, Scotland, England and Wales today. In Irish, the name is commonly spelled Orlaith or Orlagh.

Opal is on the verge of a repolishing, following other jewel names like Ruby and Pearl. A Top 100 name during the first two decades of the twentieth century, the opalescent Opal has a good chance of coming back as another O-initial option.

One of many R- boys' names that started as a nickname for a redhead, Russell had a measure of popularity from the early twentieth century through the 1950s. After a low point in the 2010s, Russell is starting to regain its color. For many parents, it's an ideal sweet spot name — a traditional choice that's familiar, yet not overly popular.

Marigold, once found almost exclusively in English novels and aristocratic nurseries, is beginning to be talked about and considered here. It has a sweet, sunny, quirky feel. The marigold was the symbol of the Virgin Mary.

Octavia began as the Latin, then Victorian name for an eighth child. While there aren't many eighth children anymore, this ancient Roman name has real possibilities as a substitute for the overused Olivia; recommended for its combination of classical and musical overtones. It was chosen for his daughter by Kevin Sorbo.

Rhea is an old-style creative name of the Greek mythological earth mother of all the gods. A lot better than the Roman equivalent: Ops.

Goldie is a shimmering new addition to the nickname name lineup, and became one of the fastest rising girl names in 2023. After peaking at Number 114 in 1904-1905, Goldie slid off the list completely in 1958. She re-entered the US Top 1000 again in 2021.

Rory is a buoyant, spirited name for a redhead with Celtic roots. The name Rory is getting more popular overall, but for the past few years has been trending decidedly toward the boys' side -- however, it's been rising to new heights for girls in recent years.

Though never as popular as the name of her Bewitched mother, Samantha, Tabitha has its own quirky, magical charm. The name of a charitable woman who was restored to life by Saint Peter in the Bible, it was a popular Puritan choice. Sarah Jessica Parker and Matthew Broderick chose it for one of their twin daughters, which gave it a slight boost. Nonetheless, Tabitha remains in decline.

Miller is an up-and-coming choice in the stylish occupational genre, among the fastest-rising names for both boys and girls in the US in 2023.

The origins of Samantha are not entirely clear, although it is commonly thought to be a feminization of Samuel with the suffix derived from the Greek anthos, meaning "flower." Samantha has been in English-speaking use since the eighteenth century, particularly in the American South, and drew attention via Grace Kelly's Tracy Samantha Lord character in High Society, featuring the song "I love you, Samantha."

Hunter has been dropping a bit for the past few years but is still one of the leaders of a distinctive band of boys' names that combines macho imagery (Hunter, Austin, Harley) with a softened masculinity. Hunter was for years attached to gonzo journalist Hunter S. Thompson; Josh Holloway used it for his son.

A warm and contemporary choice, Ember refers to the still-glowing parts of a fire once much of it has gone out. As such, some of its appeal lies in its associations with hope, rekindling, and light in the dark.

Aspen is part of two groups of stylish and unique baby names: nature names and place-names. The name of a graceful tree in the poplar family with heart-shaped leaves so delicate they quiver in the gentlest breeze, Aspen is also the name of a trendy Colorado ski resort. Aspen started as a unisex name possibility but now is much more frequently worn by girls.