Shura is a unisex Russian nickname for Aleksandr or Aleksandra, themselves forms of Alexander. Less known in the English=speaking world than Sasha, it's also more assertive -- probably because of that "sure" sound.

Shura is a unisex Russian nickname for Aleksandr or Aleksandra, themselves forms of Alexander. Less known in the English-speaking world than Sasha, it's also more assertive — probably because of that "sure" sound.