Armani is catching on along with other brand names, and this one is among the most gender-neutral — sitting in the Top 500 for both boys and girls. Its similarity to the likes of rising stars Amari, Arlo, and Amias, along with the more classic Arthur and Giovanni helps it feel more "name-y" than "brand-y".

A pretty, dainty name for one of the little characters in the children's book series The Borrowers. It was the basis for a later Studio Ghible animated film, The Secret World of Arrietty. While the connection to Harriet is tenuous, you might want to consider Arrietty as an honorific for an ancestral Harriet, Harry, or even Henry or Henrietta.

Aisha was Muhammad's favorite wife, making this lovely name and its myriad variations hugely popular among Muslims and also African-Americans. It's been energized by TV personality Aisha Tyler. Pronunciation is usually eye-EE-sha but some say ay-sha.

Asher is of course a very popular Biblical boys' name, but Australian actress Asher Keddie puts this in the girls' column too. Nearly 70 baby girls were named Asher in one recent year, about 1 percent of the total babies given the name. But if you've always loved Ashley and fear that now it's outdated, you might look to Asher as a worthy substitute.

A chic and sassy French choice, popular in France but likely to be confused with the more prosaic Alex in English-speaking countries. Although sometimes used in the US as a variant spelling of Alex, the French name Alix actually derives from a medieval French form of the name Alice or Adelaide.

Ambrosia combines some of the more whimsical qualities of more popular Aurora and Isabella, with a heavenly meaning.

Rarely heard outside of Wales, Arianwen combines the pretty Welsh element gwen with the silvery arian, giving it a metallic and shining meaning. The name is sometimes listed as one of the daughters of the legendary fifth-century king and saint, Brychan Brycheiniog.

Augie is an adorable and, at this point, fresher sounding short form than Gus of the rising August and all its variations, from Augustine to Augustus. The Adventures of Augie March is a 1953 novel by Nobel winner Saul Bellow.

Aziza is a zippy palindromic choice that is the female variation of Aziz and is found in several Middle Eastern and African languages and cultures. All in all, an attractive and interesting option; a Turkish variation is Azize. In African mythology, the Azizi are a supernatural race of forest dwellers who give practical and spiritual advice.

This early Welsh saint's name is unusual and lovely, waiting to be discovered. Saint Arianell was a member of the Welsh royal family who was possessed by a spirit which was exorcised by Saint Dyfrig, who became Arianell's spiritual teacher.

One of the most evenly divided unisex names these days; strong and energetic, if overused, for both genders.

Old-time nickname that's following in the fashionable footsteps of cronies Jake and Sam. Abe feels both fresher and cuter -- which is maybe the same thing? -- than those choices right now. You can also get to Abe via Abel, which may prove a friendlier formal name than the gray-bearded Abraham.

Popular in India and among Indo-Americans, this name of the hero of a famous Hindu epic has an extremely pleasing sound.

Angel is one of those names that has a very different trajectory for girls and boys. As a female name, it was most popular in the US from the 1970s until the turn of this century, almost breaking into the Top 100 at its peak in 2001 but then beginning a long slide down the list.

State name Alaska stems from an Aleutian word for the land mass itself. The number of baby girls named Alaska has doubled in the past five years, and is sure to continue increasing as more place names are annexed as baby names. Wilder but as habitable as Dakota or Cheyenne, Alaska is a girls' name choice for the future.

Name of the licorice plant, this spice comes in the shape of a star, giving this name an extra level of sweetness.

Now that Isla Fisher has pushed her once-obscure name into the Top 150, some parents are looking for similar-sounding Scottish names for girls that are further off the beaten path. This one is especially promising, with its cross-cultural appeal. Ayla, a common name in Turkey, is also worth considering.

When people talk about unique baby names, Apple is often one of the first examples they mention. Apple made international headlines when Gwyneth Paltrow chose this wholesome fruit name for her daughter. Many have called it ridiculous, but we have to admit, we find it appealing enough to list as one of our top cute baby names. Rocker Bob Geldof named one of his daughters Peaches; Banana Yoshimoto is a hipster writer. Another choice in this genre is the luscious Plum, though for different reasons, neither Prune nor Cherry will fly.

Abraxas is a sci-fi-sounding name with earthly possibilities, but some playground challenges.

Loose, lean, and lanky cowboy-sounding names have become a recent trend, but how about the name of a real one--the Singing Cowboy Gene. Autry might be thought of as a masculine spin on the fashionable Audrey or a fresher version of Austin or Auden.

Some other cowboy surnames from the Golden Age of movie and TV westerns: Boone, Boyd, Cody, Corrigan, Gibson, Hart, Holt, Houston, McCoy and Renaldo.