When the King was alive, and for years afterwards, few people (except Declan McManus who became Elvis Costello) dared use his singular name, but now it's very much up for grabs.

This form and its German variant Augusten are moving up fast as the preferred long forms of the trendy Gus.

Though the mythological Hero was female, this name might prove too big a responsibility for a little guy to shoulder.

Clarity is one of the lightest of the newly rediscovered virtue names, with a bit of three-syllable sparkle, old-fashioned charm and a clear vision for the future. Clarity is a very desirable quality in this confusing world and it also, unlike some other newly coined word names, has real meaning and history as a name.

More unusual than Justin, less word-like than Justice, this New Testament name could make an intriguing choice. After being off the popularity lists from 1904 to 1993, it is now being used in steady numbers.