Armani is catching on along with other brand names, and this one is among the most gender-neutral — sitting in the Top 500 for both boys and girls. Its similarity to the likes of rising stars Amari, Arlo, and Amias, along with the more classic Arthur and Giovanni helps it feel more "name-y" than "brand-y".

It may be the hippest of hispter neighborhoods, but as a baby name Brooklyn is now on the decline: down from a peak of 120 births for boys in 1999, and over 7000 births for girls in 2011.