Colour

With its gentle sounds and earthy vibes, the name Rowan feels like a fusion of different styles. A word name, a surname, and a gender-neutral name, Rowan is rustic but trendy, blending the vibes of both Owen and Oakley.

Hazel has a pleasantly hazy, brownish-green-eyed, old-fashioned image that more and more parents are choosing to share. Former Old Lady name Hazel reentered the popularity lists in 1998 and now is near the top of the charts.

Iris has so much going for it. It's a fashionable flower name. It's a mythological name, from the Greek goddess of the rainbow. And it's a classic name, always ranking in the girls' Top 1000 but now at its highest point ever.

Jasper originated as a variation of the Latin Gaspar, which ultimately derived from the Persian word ganzabara, meaning "bringer of treasure." As a given name, Jasper’s etymology is unrelated to that of the gemstone, which comes from a Semitic word meaning "speckled stone." Jasper is the usual English form for one of the Three Wise Men who brought gifts to the infant Christ according to medieval tradition and appears in the Bible as a reference to the stone itself in Revelations 4:3.

Vibrant, sassy, and bubbly, Ruby is a vintage gem that hasn't lost any of its sparkle. Currently popular in a number of English-speaking countries, Ruby is proof of the 100 Year Rule, trending again for the first time since its heyday in the 1910s.

Sienna has been a Top 100 choice in England & Wales since 2005, the year after Sienna Miller's acting breakthrough in the hit movies Alfie and Layer Cake. In the US, it also got a big boost in the early noughties, before dropping slightly then rebounding to reach an all-time high in 2022.

Though greatly overshadowed by the trendy Olivia, Olive has a quiet, subtle appeal of its own -- and is now enjoying a remarkable comeback. Olive is one of only four girl names starting with O on the US Top 1000. Cool couple Isla Fisher and Sacha Baron Cohen chose it for their daughter, reviving the name to stylishness, and now Drew Barrymore has a little Olive too, as has country singer Jake Owen.

Poppy, unlike most floral names which are sweet and feminine, has a lot of spunk. Long popular throughout the rest of the English-speaking world, Poppy is finally starting to rise toward the top in the US, where it entered the Top 1000 for the first time in 2016.

Sage is an evocatively fragrant herbal name that also connotes wisdom, giving it a double advantage. It entered the Top 1000 at about the same time for both genders in the early 1990s, but it has pulled ahead for the girls. Toni Collette named her daughter Sage Florence.

As a precious stone, Jade is known for its cool green hues, its importance in Chinese art, and its ability to transmit wisdom, confidence, and clarity. As a name, however, Jade is a 90s throwback in the UK, a Top 5 choice in France, and a returning gem in the US right now.

Marigold, once found almost exclusively in English novels and aristocratic nurseries, is beginning to be talked about and considered here. It has a sweet, sunny, quirky feel. The marigold was the symbol of the Virgin Mary.

Unlike Pearl and Ruby and more like Jasper, this gem name works well as a boys name. With its strong final X, it feels similar to Alex, Phoenix, Jax, and Rex, while the shiny black quality of the stone feels reminiscent of Orion. Chosen by musician Iggy Azalea for her son in 2020, it has accelerated up the charts and now sits just outside the Top 300.

Fox is one animal name backed by a longish tradition, and then popularized via the lead character Fox Mulder on X Files. Fox is simple, sleek, and a little bit wild, and could make an interesting middle name.

A name with some sterling qualities, most associated with the British currency and silver markets, though it could easily be seen as a virtue-adjacent choice, like Merit, Chosen, or Hero. It has been a rising star in the US in recent years, appearing in the Top 400 in the latest count, when it was given to 880 boys.

One of the new bird names, like Lark and Wren, this one's associated with the billing and cooing sounds of love. Soft and gentle, Dove also has the admirable association with peace.

Hunter has been dropping a bit for the past few years but is still one of the leaders of a distinctive band of boys' names that combines macho imagery (Hunter, Austin, Harley) with a softened masculinity. Hunter was for years attached to gonzo journalist Hunter S. Thompson; Josh Holloway used it for his son.

Goldie is a shimmering new addition to the nickname name lineup, and became one of the fastest rising girl names in 2023. After peaking at Number 114 in 1904-1905, Goldie slid off the list completely in 1958. She re-entered the US Top 1000 again in 2021.

Although Greek in origin--in the fourth century, a bishop by that name established the principles of the Greek Orthodox Church--Basil for years took on the aura of aquiline-nosed upper-class Britishness of Sherlock Holmes portrayer Basil Rathbone, then spiced with the fragrant aroma of the herb that entered with the Pesto generation.

Spice names are increasingly appealing to the senses of prospective parents; this one, belonging to a precious spice derived from the crocus has a vaguely orange-scented-incense sixties feel.

Blanche, which originated as a nickname for a pale blonde and then became associated with the notion of purity, was in style a century ago, ranking in the double digits until 1920. She then had to fight the stereotype of faded Southern belle, a la Blanche DuBois in Tennessee Williams's A Streetcar Named Desire and Blanche Devereaux in TV's Golden Girls. Now all three of the Golden Girls--Blanche, Rose and Dorothy--could be ready for revival, with Blanche sounding like a stronger, simpler alternative to Bianca.