Tough Word Names

Archer is an Anglo-Saxon surname that feels more modern than most because of its on-target occupational and Hunger Games associations. And it's a nice way to bypass the clunky Archibald to get to the cool nickname Archie.

Prime example of the aggressive word names that are an off-the-grid branch of the new macho names. Makes Cannon, Maverick, and Ranger feel almost soft and sensitive by comparison.

Rugged, outdoorsy, and full of energy, Wilder entered the US Top 1000 back in 2015. Part bad boy, part Western, part preppy, and part nature-loving, Wilder is given to nearly 800 babies each year.

Victor is one of the earliest Christian names, borne (as Vittorio) by several saints and popes, symbolizing Christ's victory over death. It has been quietly in the Top 200 since 1880, but just recently has taken on a cool edge by fashionable parents in London and seems ripe for a similar reevaluation here too.

It's ironic that the name Maverick is not such a maverick anymore. Heard first in a 1950s James Garner western TV series, and then as the Tom Cruise character in Top Gun, Maverick symbolizes an unfettered, free spirit.

Crew is yet another word name that was added to the baby name lexicon when this one was chosen by The Young and the Restless star Joshua Morrow for his son. It debuted on the Top 1000 in 2010. We've also heard spelling variations Cru and Crue.

Fox is one animal name backed by a longish tradition, and then popularized via the lead character Fox Mulder on X Files. Fox is simple, sleek, and a little bit wild, and could make an interesting middle name.

Chase, with its sleek and ultraprosperous aura, is redolent of the worlds of high finance and international banking. Chase has been well used during the last few decades, seen as a character on 24 and on several young-audience shows.

Hunter has been dropping a bit for the past few years but is still one of the leaders of a distinctive band of boys' names that combines macho imagery (Hunter, Austin, Harley) with a softened masculinity. Hunter was for years attached to gonzo journalist Hunter S. Thompson; Josh Holloway used it for his son.

Actor Pierce Brosnan brings a strong helping of charm to this name. Pierce was actually a popular name long before Mr. Brosnan came along, from 1880 to the end of the 1930s.

This once unique and multi-layered word name was used by R&B singer Nivea for her daughter back in 2005, and later, by country musician Jason Aldean. No longer an exclusively celebrity choice Navy is now in the US Top 500 for girls and is on the rise in the UK too. As a boys name, however, it remains an unexpected possibility.

Colt is the kind of unconventionally macho name that is so trendy right now, because of or in spite of its association with horses and guns. A rent study of voter names by political party found that more than 80 percent of the voters named Colt vote red.

No longer tied to the hapless Ace Ventura, this jaunty, high-flying nickname name is starting to take flight among celebrity and other parents, with its countless positive references to doing well in tests and poker games, on the tennis court and golf course, and in the air.

Bear has suddenly lumbered onto the baby name landscape. Perhaps inspired by British adventurer Bear Grylls (born Edward Michael), first celebrity chef Jamie Oliver used it as the middle name for his boy Buddy, and Alicia Silverstone called her son Bear Blu, followed by Kate Winslet's Bear Blaize.

One of those ultimate cool-girl names, played by Keira Knightley in a movie about a supermodel-turned-bounty hunter, but kids might associate it with the game. High profile British designer India Hicks used it for her daughter. As a girls' nameit's still very rare, used in 2015 in the US for only seven baby girls.

Though some may find such names rather harsh and severe, increasing numbers of parents are gravitating toward this kind of flinty, steely, stony single-syllable name.

The kind of nouveau macho name favored by NRA-leaning parents, Gunner could appeal to those who like other more military or gun inspired names, such as Hunter, Remington, and Cannon. It got a boost up the charts in 2009 when The Killers' frontman Brandon Flowers gave it to his son.

Rough and rugged, Talon is often associated with birds of prey, though more generally, it refers to any large claw, whether that's physical, metaphorical, or fantastical. The name has appeared in the video games League of Legends and The Legend of Zelda, in DC Comics' Teen Titans, in the Star Wars franchise (twice), and in the movies Transformers and Ratatouille.

Dash is a nickname that can stand on its own and sounds, well, dashing. Connected these days with Kardashian enterprises.

This name comes from Greek mythology, where the Titans were a band of immortal, powerful giants.