Favorite Names

Amory is the kind of executive-sounding surname name that became popular in the 1990s. Amory Blaine is the protagonist of the F. Scott Fitzgerald novel, This Side of Paradise.

Arlen is a surname long used as a first name: It ranked on the US Top 1000 from the late 1920s until the late 1960s. Originally, Arlen was a variation of Harlan which came from Harland, a place-name which means "hare land" – a place with lots of rabbits.

This name's popularity peaked in the 1930s in the mid 600s - but we think it is time for a reconsideration. Arvin feels more modern than similar names like Marvin and Alvin. It also boasts a beautiful meaning and defies easy shortening (which is an asset to many parents who choose a name because they want it to be used!).

The poetic, soft-spoken Auden has recently started to be considered as a first name option, used for both sexes, appreciated for its pleasing sound as well as its link to the distinguished modern Anglo-American poet W.H. Auden.

Avery is a unisex name that is used four times as often today for girls as for boys. But while Avery's popularity is starting to soften for girls, it continues to get stronger for boys -- in keeping with our finding that gender neutral names are becoming more favored for boys than for girls.

Avi, the short form of many Hebrew names, is often used on its own in Israel. It entered the US Top 1000 for the first time in 2015.

Soft and sensitive name often heard in Israel.

Oscar is one of the most stylish Old Man Names of our era. While it's softened slightly in popularity over the past 20 years, that may be considered a very good thing.