Vogue has been in rare use as a personal name, mostly since the last century. It doesn’t show up in current US data, but has been rising in the UK since 2013, influenced by Irish model Vogue Williams, whose grandmother suggested her name after an encounter with someone named Vogue.

The Kardashian revolution of substituting a K for a C is still holding strong — the name Kouture was given to a dozen baby girls in 2022, while Couture didn't make the US data this year. Joining a growing list of fashionable word names, Kouture would fit in with classmates Armani or Dior.

A fashionable name that would fit in with cousins Chanel or Dior. Referring to the business of designing, making and selling fashionable custom-made clothing and strongly associated with the chic city of Paris, Couture has a strong feeling of luxury and style.