Category: name trends
By Abby Sandel
Baby name trends are ever changing. There are overnight sensations like Miley, Nevaeh, and Jayden. Vintage comebacks like Violet and Henry. New names that seem outlandish at first, but soon catch on, like Willow or Chase.
And then there are trends that define how an entire generation of names sounds.
By Mikita Brottman
“If you will call a dog Hervey,” said the English author Dr. Johnson, “I shall love him.” This quirky adage was meant to praise the unconventional Hervey family, whom Dr. Johnson found excellent company, but he also put his finger on an important truth, which is that the magic of a name doesn’t lie in the name itself, but in those who bear it. It’s the owners of the name that give it a glamorous aura, which is then passed on to others, even if they happen to be a dog.
Investors often rely on charts and technical analysis to decide whether to buy or sell a stock. That means they focus less on the fundamental qualities of the company (say, whether sales are growing or it has a good CEO), and instead concentrate on the movements of its share price. If the chart is displaying a certain pattern — one that has been historically shown to foreshadow a rise in value — the investor will buy the stock.
Having spent my career deciphering stock charts as a financial journalist, I suppose it seemed natural to apply the same techniques when coming up with baby names. After all, the popularity of names tends to move in hundred-year cycles, and the same patterns repeat over and over again. That means you can spot a good name based on its chart alone.
Certain names seem as likely to be on children as on their parents, but are unimaginable on grandparents and great-grandparents.
These names are modern classics, names that have been highly ranked on the Social Security list for about 30-40 years, but were very uncommon or even obscure before then.
To me, modern classics can follow two different paths. There are:
- Former revival names and,
- Former modern names.
For years there has been a theory floating around the name world that names appearing on personalized items in the Pottery Barn Kid’s catalog are up-and-coming names to watch. The topic has come up on the Nameberry forums.
Being a big time name watcher, I’m curious of course.
To test this theory, I perused some Pottery Barn Kids online catalog archives this past summer. The online catalog archives go back four years. I sampled one issue for each year: 2010, 2011, 2012, and 2013. For every catalog, I included every name that was legible in the sample.