Category: name trends
By Mikita Brottman
“If you will call a dog Hervey,” said the English author Dr. Johnson, “I shall love him.” This quirky adage was meant to praise the unconventional Hervey family, whom Dr. Johnson found excellent company, but he also put his finger on an important truth, which is that the magic of a name doesn’t lie in the name itself, but in those who bear it. It’s the owners of the name that give it a glamorous aura, which is then passed on to others, even if they happen to be a dog.
Investors often rely on charts and technical analysis to decide whether to buy or sell a stock. That means they focus less on the fundamental qualities of the company (say, whether sales are growing or it has a good CEO), and instead concentrate on the movements of its share price. If the chart is displaying a certain pattern — one that has been historically shown to foreshadow a rise in value — the investor will buy the stock.
Having spent my career deciphering stock charts as a financial journalist, I suppose it seemed natural to apply the same techniques when coming up with baby names. After all, the popularity of names tends to move in hundred-year cycles, and the same patterns repeat over and over again. That means you can spot a good name based on its chart alone.
Certain names seem as likely to be on children as on their parents, but are unimaginable on grandparents and great-grandparents.
These names are modern classics, names that have been highly ranked on the Social Security list for about 30-40 years, but were very uncommon or even obscure before then.
To me, modern classics can follow two different paths. There are:
- Former revival names and,
- Former modern names.
For years there has been a theory floating around the name world that names appearing on personalized items in the Pottery Barn Kid’s catalog are up-and-coming names to watch. The topic has come up on the Nameberry forums.
Being a big time name watcher, I’m curious of course.
To test this theory, I perused some Pottery Barn Kids online catalog archives this past summer. The online catalog archives go back four years. I sampled one issue for each year: 2010, 2011, 2012, and 2013. For every catalog, I included every name that was legible in the sample.
Apart from the letter ‘U’, ‘O’ is the least likely vowel to be used at the beginning of names. In fact, there have been zero ‘U’ names in the Top 100 since 1880. On my blog I have already looked at I names, and putting together posts on’ A’ names and ‘E’ names is a daunting task at this point, so, without further ado, the ‘O’ names!
In 1880, there were three ‘O’ boy names in the Top 100: Oliver, Oscar and Otto. While Otto fell out after 1898 and Oliver became sporadic from 1897 until it fell out after 1903, Oscar stayed on top through 1925. Otis also made some appearances in 1899, 1905 and 1909, but from 1926 through 2001 there were no ‘O’ boy names in the Top 100. In 2002, Owen appeared and remains so currently. Oliver returned to the Top 100 in 2009 and also remains.