Second Favorite Ladies

Combine the popularity of Betty White and Mad Men's glamorous Betty Draper Francis, with the residual sweetness of Ugly Betty's Betty Suarez, and the result is an impending return of the name. It's got presidential cred via Betty Ford and feminist history through Betty Friedan.

Originally used for children baptized in holy water from the river Jordan, it became one of the leading androgynous names of the nineties. As the balance tips toward the boys' side, it's slipping on the girls' popularity chart. Alternate spelling Jordyn is now more popular for girls.

The hurricane blew this one out of the realm of possibility.

The fact that this Spanish classic, which honors the Virgin Mary, does not end in the conventional letter 'a' gives it a special sense of strength, elegance, and style, making it a worthy choice.

Jessamine, a charming name occasionally heard in England, is just beginning to be appreciated in the U.S. as a possible successor to all the Jess names of the past. It's also spelled Jessamyn, as in Quaker novelist Jessamyn West, author of Friendly Persuasion--who started life with Jessamyn as her middle name.

Originally inspired as by eighties TV actress Mackenzie Phillips, parents since have flocked to Mackenzie for their daughters. Now a staple All-American choice, Mackenzie has ranked in the US Top 1000 for nearly 50 years.

Mackenzie originates from the Scottish surname which itself an anglicized form of the Gaelic Mac Coinnich. Coinnich is one of the original Gaelic forms of Kenneth meaning "handsome, beautiful, comely".

Aviva is vivacious and memorable, a fresh spin on the Vivian and Vivienne names that have been getting more popular since Angelina and Brad chose one for their twin daughter. Another A-beginning palindrome name: Aziza.

Christina, a pretty and feminine, crystal clear classic, may be trending downward, but it's never out of style. Christina's short forms Chris, Christie, and Tina all seem dated—making the royal Christina best used in its full glory.

Lovely, authentic name -- but any Kirsten will be condemned to a lifetime of hearing "Did you say Kristen?" They're both genuine Scandinavian names but too interchangeable.

Once a Top 100 name, this Spanish diminutive of Ana still retains some of her Latin flair. A notable namesake is noted attorney Anita Hill, another is the great jazz singer Anita O'Day. Plus there's Disney cred via the lead human character in 101 Dalmatians.

Kendall, as used for a girl, was initially propelled by a soap opera character (Sarah Michelle Gellar as Kendall Hart in All My Children) and reality star and Kardashian sister Kendall Jenner.

This spelling of Jillian is now much more popular than the original, maybe because the G version invites pronunciation problems.

Makes a serious name frilly and feminine, which, depending on your viewpoint, might be a good or a bad thing. In this case, we vote good.

Mackenzie begat McKenna - a catchy but very trendy choice. While the Mc or Mac prefix means "son of," this is much more popular as a girl name in the US, peaking at #177 in 2002.

A multi-cultural name that's in the Norwegian Top 50 and well-used throughout the Scandinavian cultures. Malin has the advantage of being at once simple and unusual.

Unlike its somewhat formal Swiss city namesake, this is a lively and appealing place-name that also has a real history as a female name.

Iliana is one of the vaguely but usually undefinably international names that have a wide range of spellings and pronunciations. Ilium was the poetic name of the city of Troy, and variations of this name — especially Ileana and Ileanna — have been widely used, projecting a rather bohemian image. The traditional Greek pronunciation would be ee-lee-AH-nah while in English speaking countries, it might be ill-ee-AH-nah.

Mariel Hemingway made us aware of the more abbreviated spelling of this charming name, which dates back to the nineteenth century.

This feminization of Anthony, like other early French forms, such as Babette and Nanette, is not heard as often as it once was, but it could be time for a reappraisal of this delicate Gallic choice.

Marlo first came to prominence as a perky, pretty nickname name that seemed to have been invented by or for Marlo Thomas, who was born Margaret. But Marlow and Marlowe are English surnames meaning driftwood, are more popular forms of the name, giving it historical depth and a nature meaning. And Marlo is the most truly gender-neutral, given to about 100 babies of each sex last year.