While Gwen may have originated as a short form of Gwendolen and Gwendolyn, these days it frequently stands on its own. Rocker Gwen Stefani has given it a shot of cool, and parents are choosing it as a standalone more and more often—Gwen hopped back onto the US Top 1000 in 2013 after an absence of over 30 years. Gwen could also be short for Guinevere.

Fox is one animal name backed by a longish tradition, and then popularized via the lead character Fox Mulder on X Files. Fox is simple, sleek, and a little bit wild, and could make an interesting middle name.

Though this feels like a modern invention, Jay has been in use for centuries. Early Jays often were named in honor of founding father John Jay, whose surname derived from the jaybird. A popular mid-century choice, Jay was in the Top 100 from 1956 to 1970. In the last couple of decades he was replaced by such more elaborate forms as Jayden, Jaylen, and Jayce. But Jay could make a comeback in tandem with cousins May, Kay, Fay, and Ray.

Popularized in the 1940s by Lana (born Judy) Turner, today Lana is synonymous with American singer-songwriter Lana Del Rey. Although it has been rising steadily since the early 2000s, Lana still sits in the popularity "sweet spot" – familiar, but not overused. Simple, sleek and seamlessly international, it makes a great choice.

The appealingly energetic Dax, with its trendy X-ending, re-entered the Top 1000 in 2007. Its somewhat sci-fi vibe emanates from his appearance as a fictional being in the Star Trek universe, seen on the TV show "Star Trek: Deep Space Nine." The Power Rangers character Dax Lo was the Blue Ranger.

Ash has Southern charm plus the arboreal-nature appeal. Plus your little boy will prize Ash as the name of the hero of the Pokemon cartoons. Ash can also be a dashing short form of Asher, Ashton, or any other "Ash" name.

Hollis is a surname-name used quietly for both genders. At last count, it was given to over 200 baby boys and 160 baby girls in the US. Now a Top 1000 name for boys, it could well break into the charts for girls too in the coming years.

This name of a character played by Kirsten Dunst in the movie Virgin Suicides, originally a novel by Jeffrey Eugenides, is gaining attention, also thanks to the heroine Lux, Lady of Luminosity in the League of Legends games. Luz is the Spanish version.

Brynn outshines the original Welsh Bryn in the popularity stakes. This simple, brisk name might be seen as a combination of Bree and Lynn, an androgynous-sounding choice that especially in this spelling is not truly unisex: Brynn, for boys, is not even in the Top 1000.

Cove is an up-and-coming nature name whose cool sound and peaceful image saw it rising for both sexes... until COVID-19 hit. It remained steady in use for boys in 2021, but actually increased for girls, although it remains a seriously rare and distinctive choice for either gender.

Whether it's used as a short form or on its own, this jazzy midcentury name is poised for a comeback along with brothers Ray and Walt.

This simple, elegant name offers something for many kinds of parents, from writers and history buffs to photographers to Pennsylvania dwellers. Most famous bearers are comedian Penn Jillette and Gossip Girl hottie Penn Badgley, both of whom were given this distinctive name at birth. Long obscure, Penn seems destined for greater usage.

The long association to the Ford Motor Company doesn't stand in the way of this being a strong, independent, single-syllable name.

Ben, the diminutive of Benjamin or Benedict, can easily stand on its own as a simple, strong, nice-guy choice, though it's somewhat attenuated. Ben is this generation's Bob or Bill.

This evocative short name is suddenly chic — it was recently chosen by Jennifer Lawrence for her baby boy. JLaw's son's name honors Cy Twombly, the influential mid-century American artist. Born Edwin Parker Twombly Jr., both Cy Twombly and his father shared a nickname after baseball player Cy Young (himself born Denton True Young).

When aspiring British writer Sadie Smith decided to change her name to the more distinctive and zippy Zadie at the age of fourteen, this attention-magnet name was born. But though it might sound like a modern initial-switch, Zadie was actually Number 539 in 1881, remaining in the Top 1000 for almost thirty years.

Iconic folk singer Joni Mitchell lends this vintage nickname a cool, bohemian feel, while the streamlined spelling feels more contemporary and confident than the sweeter, cosier Joanie. While it may have disappeared from the US charts back in the 1980s, over in the nicknaming-loving UK, Joni has ranked in the Top 500 in recent years.

Lou is usually a short form of Louise, Louisa, or Lucy in English-speaking countries, when Lou is used for girls at all. But in France and Germany, it's a fashionable choice all on its own, sure to gain even more widespread style credibility since Heidi Klum and Seal chose it for their daughter.

Joe is still the ultimate good-guy name, not at all diminished by its longevity or popularity or its everyman rep as Regular Joe, Cowboy Joe, G.I. Joe, Joe Exotic, Joe Blow, Joe Millionaire, Average Joe — and now President Joe (Biden).

Sara, the streamlined form of Sarah, makes this ancient name feel more modern, but perhaps a bit lighter weight.