Color Names for Babies

X marks the spot in names these days, usually at the middles or ends of names, but here is one that puts it squarely up front.

Effortlessly cool with a hint of the mystical, Phoenix rolls a lot of trends into one: it's a place-name and a bird name, it ends in the stylish letter x, it's got in-built nicknames, and it's unisex too. Familiar but not over-popular, Phoenix ranks in the US and UK Top 1000s.

Short, sharp, and cool, Jett is a contemporary choice that connotes both gemstones and jet engines. Rarely used before the 90s, John Travolta, and then George Lucas, helped to put the name on the map by choosing it for their sons.

Tough-yet-cuddly Bruno is an international name even in its origins: it derives from the Germanic word for "brown" plus a Latin ending, and was borrowed as a color word in many European languages.

When R & B singer Nivea made this highly original choice for her daughter's name back in 2005, she claimed to have thought of it in terms of the color and not the seagoing armed service. As a word with multiple meanings, however, it could easily work as a nod to a naval officer in the family or to someone who enjoys sailing.

A name with some sterling qualities, most associated with the British currency and silver markets. Sterling has several recent TV associations, with characters Roger Sterling (on Mad Men) and Sterling Archer (on Archer), and actor Sterling K. Brown (on This is Us).

We've seen Ray regain his cool, but could this country/cowboy name epitomized by Roy Rogers (born Leonard Slye), Acuff, and Clark, do the same?

A slim, elegant, silvery surname, Reed could be a banker or a sculptor, and therein lies the appeal of this simple yet distinctive name. The versatile Reed can be seen as a grass-like nature name and a musical name.

Spice names are increasingly appealing to the senses of prospective parents; this one, belonging to a precious spice derived from the crocus has a vaguely orange-scented-incense sixties feel.

Rufus is a rumpled, redheaded (it was the nickname for red-haired King William) ancient Roman name popular with saints and singers (e.g. Rufus Wainwright); now, Rufus is on the cutting edge of cool.

Stylish, gentle, and rustic at the same time, Rowan is a name that falls into various categories. Unisex and cool, mystical and woodsy, with the feel of both Rose and Riley, Rowan is a fresh but familiar choice.

Hunter has been dropping a bit for the past few years but is still one of the leaders of a distinctive band of boys' names that combines macho imagery (Hunter, Austin, Harley) with a softened masculinity. Hunter was for years attached to gonzo journalist Hunter S. Thompson; Josh Holloway used it for his son.

The e-addition takes the name from slightly hippie-ish nature name to the place name of a picturesque island off the coast of Scotland, and for baby namers it's by far the more popular spelling.

Clover is a charming, perky choice if you want to move beyond hothouse blooms like Rose and Lily, and it's recently become a new celeb favorite, chosen by both Neal McDonough and Natasha Gregson Wagner, who used it to honor her mother, Natalie Wood, one of whose most iconic films was Inside Daisy Clover.

Indigo is one of the most appealing and evocative of the new generation of color names. Color names have joined flower and jewel names -- in a big way -- and Indigo, a deep blue-purple dye from plants native to India, is particularly striking for both girls and boys. Indigo is the name of a character in the Ntozake Shange novel Sassafrass, Cypress & Indigo, and was used for his daughter by Lou Diamond Phillips.

Bianca, the livelier Italian and Shakespearean version of Blanche, has been chosen by many American parents since the 1990s, just as Blanca is a favorite in the Spanish-speaking community. Its meaning of white relates to snow, making it one of the prime names for winter babies.

Cressida is a pretty mythological and Shakespearean heroine name much better known in Britain than it is in the US. Given to just 7 girls in a recent year, it shares the cool golden meaning of Aurelia, Orla, and Goldie, and offers cute Cassie- alternative nickname Cressie, along with Ida and Sid too.

This once unique and multi-layered word name was used by R&B singer Nivea for her daughter back in 2005, and later, by country musician Jason Aldean. No longer an exclusively celebrity choice Navy is now in the US Top 500 for girls and is on the rise in the UK too. As a boys name, however, it remains an unexpected possibility.

Mars is a name with interesting potential, ticking the boxes as a mythological name, a space name, and a single syllable choice ending in -s. For parents wanting something unexpected, Mars could work as an alternative to popular Brooks, Max, Atlas, or Miles - and given to around 150 boys - and 35 girls - in a recent year, it is unusual but recognisable.

A superlative word name along the lines of Saint, King, Princess, and Chosen, Royal was mostly used for boys — as in Wes Anderson's anti-hero Royal Tennenbaum — until Lil' Kim named her daughter Royal. Reign in 2014. While it was Reign that really took off for girls, Royal also got a boost and entered the Top 1000 in 2015.