Short, sharp, and cool, Jett is a contemporary choice that connotes both gemstones and jet engines. Rarely used before the 90s, John Travolta, and then George Lucas, helped to put the name on the map by choosing it for their sons.

Orla is an Irish name closely associated with the high king Brian Boru, as it was the name of his sister, daughter and niece. It was very popular in the Middle Ages – the fourth most popular name in twelfth century Ireland – and has become popular again in Ireland, Scotland, England and Wales today. In Irish, the name is commonly spelled Orlaith or Orlagh.

Baseball commissioner Bowie Kuhn put this name in play as a first name, but David Bowie (born with the considerably less marketable moniker of David Robert Jones) gave it charisma. He changed his surname in 1965 to avoid confusion with the then popular Davy Jones of The Monkees, borrowing it from the American hero of Alamo, Jim Bowie.

Bianca, the livelier Italian and Shakespearean version of Blanche, has been chosen by many American parents since the 1990s, just as Blanca is a favorite in the Spanish-speaking community. Its meaning of white relates to snow, making it one of the prime names for winter babies.

One of many R- boys’ names that started as a nickname for a redhead, Russell had a measure of popularity from the early twentieth century through the 1950s. But it's now lost much of its color -- except for a few dynamic bearers, actors Russell Crowe and Russell Brand and sports stars Russell Westbrook and Russell Wilson.

X marks the spot in names these days, usually at the middles or ends of names, but here is one that puts it squarely up front.

A slim, elegant, silvery surname, Reed could be a banker or a sculptor, and therein lies the appeal of this simple yet distinctive name. The versatile Reed can be seen as a grass-like nature name and a musical name.

Stylish, gentle, and rustic at the same time, Rowan is a name that falls into various categories. Unisex and cool, mystical and woodsy, with the feel of both Rose and Riley, Rowan is a fresh but familiar choice.

Goldie is a shimmering new addition to the nickname name lineup, and became one of the fastest rising girl names in 2023. After peaking at Number 114 in 1904-1905, Goldie slid off the list completely in 1958. She re-entered the US Top 1000 again in 2021.

Cressida is a pretty mythological and Shakespearean heroine name much better known in Britain than it is in the US. Given to just 7 girls in a recent year, it shares the cool golden meaning of Aurelia, Orla, and Goldie, and offers cute Cassie- alternative nickname Cressie, along with Ida and Sid too.

Tough-yet-cuddly Bruno is an international name even in its origins: it derives from the Germanic word for "brown" plus a Latin ending, and was borrowed as a color word in many European languages.

Aurelio is an energetic Italian name rarely heard in the US, with an attractive aura. As the female version Aurelia gains greater notice, we expect to hear more from Aurelio too. In fact, Aurelio has recently entered the Top 1000 in the US in 2022. Next to follow might be latinate versions Aurelius and Aurelian.

Effortlessly cool with a hint of the mystical, Phoenix rolls a lot of trends into one: it's a place-name and a bird name, it ends in the stylish letter x, it's got in-built nicknames, and it's unisex too. Familiar but not over-popular, Phoenix ranks in the US and UK Top 1000s.

One of the new bird names, like Lark and Wren, this one's associated with the billing and cooing sounds of love. Soft and gentle, Dove also has the admirable association with peace.

The e-addition takes the name from slightly hippie-ish nature name to the place name of a picturesque island off the coast of Scotland, and for baby namers it's by far the more popular spelling.

Rory is a buoyant, spirited name for a redhead with Celtic roots. The name Rory is getting more popular overall, but for the past few years has been trending decidedly toward the boys' side -- however, it's been rising to new heights for girls in recent years.

We've seen Ray regain his cool, but could this country/cowboy name epitomized by Roy Rogers (born Leonard Slye), Acuff, and Clark, do the same?

Hunter has been dropping a bit for the past few years but is still one of the leaders of a distinctive band of boys' names that combines macho imagery (Hunter, Austin, Harley) with a softened masculinity. Hunter was for years attached to gonzo journalist Hunter S. Thompson; Josh Holloway used it for his son.

Indigo is one of the most appealing and evocative of the new generation of color names. Color names have joined flower and jewel names -- in a big way -- and Indigo, a deep blue-purple dye from plants native to India, is particularly striking for both girls and boys. Indigo is the name of a character in the Ntozake Shange novel Sassafrass, Cypress & Indigo, and was used for his daughter by Lou Diamond Phillips.

Rufus is a rumpled, redheaded (it was the nickname for red-haired King William) ancient Roman name popular with saints and singers (e.g. Rufus Wainwright); now, Rufus is on the cutting edge of cool.