Rufus is a rumpled, redheaded (it was the nickname for red-haired King William) ancient Roman name popular with saints and singers (e.g. Rufus Wainwright); now, Rufus is on the cutting edge of cool.

Marigold, once found almost exclusively in English novels and aristocratic nurseries, is beginning to be talked about and considered here. It has a sweet, sunny, quirky feel. The marigold was the symbol of the Virgin Mary.

Short, sharp, and cool, Jett is a contemporary choice that connotes both gemstones and jet engines. Rarely used before the 90s, John Travolta, and then George Lucas, helped to put the name on the map by choosing it for their sons.

Adam -- a primal Old Testament name -- was revived as a 1960s cowboy name. Adam is not as popular as it once was and feels ready for a respite, replaced by newer A names like Aidan/Aiden, Avery and Axel. Its most prominent current bearers include Adams Sandler, Levine, Brody and Driver -- who plays a character named Adam on Girls.

Stylish, gentle, and rustic at the same time, Rowan is a name that falls into various categories. Unisex and cool, mystical and woodsy, with the feel of both Rose and Riley, Rowan is a fresh but familiar choice.

X marks the spot in names these days, usually at the middles or ends of names, but here is one that puts it squarely up front.

A slim, elegant, silvery surname, Reed could be a banker or a sculptor, and therein lies the appeal of this simple yet distinctive name. The versatile Reed can be seen as a grass-like nature name and a musical name.

Goldie is a shimmering new addition to the nickname name lineup, and became one of the fastest rising girl names in 2023. After peaking at Number 114 in 1904-1905, Goldie slid off the list completely in 1958. She re-entered the US Top 1000 again in 2021.

Rory is a buoyant, spirited name for a redhead with Celtic roots. The name Rory is getting more popular overall, but for the past few years has been trending decidedly toward the boys' side -- however, it's been rising to new heights for girls in recent years.

Indigo is one of the most appealing and evocative of the new generation of color names. Color names have joined flower and jewel names -- in a big way -- and Indigo, a deep blue-purple dye from plants native to India, is particularly striking for both girls and boys. Indigo is the name of a character in the Ntozake Shange novel Sassafrass, Cypress & Indigo, and was used for his daughter by Lou Diamond Phillips.

We've seen Ray regain his cool, but could this country/cowboy name epitomized by Roy Rogers (born Leonard Slye), Acuff, and Clark, do the same?

Effortlessly cool with a hint of the mystical, Phoenix rolls a lot of trends into one: it's a place-name and a bird name, it ends in the stylish letter x, it's got in-built nicknames, and it's unisex too. Familiar but not over-popular, Phoenix ranks in the US and UK Top 1000s.

One of the new bird names, like Lark and Wren, this one's associated with the billing and cooing sounds of love. Soft and gentle, Dove also has the admirable association with peace.

The e-addition takes the name from slightly hippie-ish nature name to the place name of a picturesque island off the coast of Scotland, and for baby namers it's by far the more popular spelling.

Baseball commissioner Bowie Kuhn put this name in play as a first name, but David Bowie (born with the considerably less marketable moniker of David Robert Jones) gave it charisma. He changed his surname in 1965 to avoid confusion with the then popular Davy Jones of The Monkees, borrowing it from the American hero of Alamo, Jim Bowie.

A name with some sterling qualities, most associated with the British currency and silver markets, though it could easily be seen as a virtue-adjacent choice, like Merit, Chosen, or Hero. It has been a rising star in the US in recent years, appearing in the Top 400 in the latest count, when it was given to 880 boys.

This sleek, warm-hued spelling spin on Rowan was chosen by Sharon Stone for one of her three sons back in the 2000s and it has since risen in popularity in the US. While it remains a long way behind its sometimes sound-alike Rowan, it was still given to more than 140 babies in a recent year.

Phoenix is a New Age name symbolizing rebirth and immortality. It's also a place name, a color name, a mythological name, AND an animal name, combining several of today's hottest trends in one appealing package.

Hunter has been dropping a bit for the past few years but is still one of the leaders of a distinctive band of boys' names that combines macho imagery (Hunter, Austin, Harley) with a softened masculinity. Hunter was for years attached to gonzo journalist Hunter S. Thompson; Josh Holloway used it for his son.

Attractive Scottish and Irish surname name of a seventh-century saint, associated with the illusionist and escape artist David Blaine.