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Beyond Ava & Aiden is Born

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Beyond Ava & Aiden hits the bookstores today,  the first complete all-new edition of our landmark book, Beyond Jennifer & Jason, totally revised from beginning to end, with a brand new title and lots of brand new features.

Like what?  To recapture the freshness, lightness, humor and user-friendliness of the original, we went back to our basic four-part structure of Style, Image, Sex and Tradition.  Out went the Popularity section, since so much of that information is now accessible instantly online.

We’ve added fresh advice and approaches to the challenges of naming a daughter and naming a son, new categories like Green Names, Powerboys and Metrodudes, Baby Gods and Goddesses, and Mixed-Marriage Names–hundreds of the kind of subjective lists we invented, pointing out not only current trends, but where they come from and where they’re going.

Finding the right name for our baby was a major challenge.  (The naming of The Baby Name Bible had been such a torturous process that we documented our struggle in an article in Publishers Weekly magazine.

We knew it was time to let go of our original title, since Jennifer and Jason are now the parents of the new generation of babies.  But which alliterative pairing to choose?  Among the many considered and rejected: Beyond Emily & Ethan, Beyond Addison & Aiden, Beyond Adam & Eva, Beyond Jayden & Jada, Beyond Miley & Max.

And then the latest popularity lists decided for us, with Ava and Aiden pulling ahead of all their trendy compatriots to become the Jennifer and Jason of today.

We can’t wait to hear what you think of the result.  And to give you more of a taste of what’s in the new book, we’ll be  posting excerpts every Friday through the summer, starting this week.

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