The long neglected name of Adam and Eve's third son, Seth is now being increasingly appreciated for its gentle, understated presence, and its strong middle-name potential.

Seth was widely heard in the American old West, as reflected in such vintage TV oaters as "Wagon Train," featuring Major Seth Adams. George Eliot and Charles Dickens both created characters named Seth and there is a Twilight werewolf called Seth Clearwater. Currently, Seth has taken on a lighter persona via such high-profile comical Seths as SNL's Seth Meyers, the movies' Seth Rogen, and animated comedy creator Seth MacFarlane.