Rusty Wallace, NASCAR driver
Rusty Staub, American baseball player
Rusty Anderson, American guitarist
Rusty Schweickart, American astronaut
Rusty Young, American musician with band Poco
Rusty Humphries, American radio host
Russell "Rusty" Griswold, son in the "National Lampoon's Vacation" series Russell "Rusty" Cartwright, character in TV series "Greek"
Dr. Thaddeus S. "Rusty" Venture - character in 'The Venture Brothers'
Rusty, female character in "Footloose"
Rusty, original name of the character Firestar in the Warriors book series by ErinHunter
Rusty Parker, Rita Hayworth's character in "Cover Girl"