Blair Cornelia Waldorf, main character in the "Gossip Girl" franchise
Blair Warner, a character on the sitcom "The Facts of Life"
The Blair Witch Project
Blair, magical cat on Soul Eater
Blair, name of one of the Barbie "12 Dancing Princesses"
Blair Williams, character in "Terminator Salvation"
Blair Willows, main character in BarbiePrincess Charm School