The name of Kylie Jenner's new fashion brand, Khy, could be the next hit spelling variation of Kai. The multicultural mini name has spawned many alternatives, including Kye, Ky, and Khai — introduced by Gigi Hadid.

Kylie Jenner has proven herself to be a baby name influencer after single-handedly launching her children's names — Stormi and Aire — far up the popularity charts. Can she do the same with Khy, the name of her new fashion brand?