Sal Zizzo, American soccer player
Sal Mineo, American actor
Silvio "Sal" Buscema, American comic book artist
Sal Marchiano, American sportscaster
Salvatore "Sal" Vulcano, American comedian from The Tenderloins and Impractical Jokers
SalRomano, character on TV's "Mad Men"
Sal Paradise, character in "On the Road"
Sal, character in "When You Reach Me" by Rebecca Stead
Sal Manella, character in "Ace Attorney" game series
Sal, character on animated series "Futurama"
Sal Minella, Muppet chimpanzee
Sal "Sally Face", main playable character in the dark adventure video game "Sally Face"