Max, the name of both the child hero and the young actor who plays him in Where The Wild Things Are, is one of the hottest boys’ names these days.

Max can stand on its own or may be a short form of the ancient Roman name Maximus, which means “greatest,” or of Maximilian or Maxwell.  It’s one of the down-to-earth cigar-chomping grandpa names last popular a hundred years ago and enjoying a huge revival now.  Like brothers Sam and Jake, Max is unpretentious and friendly but also sounds cool.

Celebrities led the way in launching the revival of the name, starting in the late 70s and early 80s.  Stars who are the parents of now-grown kids named Max include Dustin Hoffman, Henry Winkler, Steven Spielberg, and Nora Ephron & Carl Bernstein.

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Once in a while some pop culture phenomenon comes along that doesn’t just reflect the name gestalt of its day, but actually influences it. This was the case with the glossy nighttime soaps of the late 70s and early 80s–most particularly Dynasty—which were all about wealth and greed, ambition, melodrama, campy catfights –and humungous shoulder pads.

The writers on these shows were quite ingenious in the way they came up with names that reflected perfectly those values and vices. Male names that were short, sleek, and powerful. Sophisticated, boyish women’s names like Arliss that were a complete reversal of  the previous decades’ unisex nicknamish names like Jodie and Jamie. Elegant surname names such as Blake Carrington.

Probably the most influential was the name of Blake’s ex-wife, that evil viper, Alexis. Despite the character’s villainy, her name took off, and was instrumental in the success of other Alexi: Alexandra, Alexa, Alex et al. In the year before Dynasty debuted in 1982, there were scarcely 1500 girls given that name across the country; by 1999, it had reached #3 on the list, with the birth of 19,000 baby Alexises.

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