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Category: Baby Boom narcissism

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Unusual baby names are more, well, common these days than ever before, according to a new study.

This is not really news, and you don’t need to be a name researcher or statistician to realize it. Anyone who’s spent any time around children in the last few decades knows that you hear unusual names from Tatum to Trenton, from Delilah to D’Shawn around a lot more than you used to.

What’s surprising is the reason the San Diego State author of the latest study gives for the rise of unusual baby names since the 1940s, with the biggest rise in the 1990s. The theory: Higher narcissism among Baby Boom parents inspired the increase in unusual names.  We’re not so sure.

Jean Tweng, the author of the unusual names study, is also the author of two books on narcissism, The Narcissism Epidemic: Living in the Age of Entitlement (Free Press, 2009) and Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled and –More Miserable Than Ever Before (Free Press, 2007).

We hate to be too, well, narcissistic about this, but we think the rise in unusual names is mostly because of us.

Our first book, Beyond Jennifer & Jason, came out in 1988.  We called it Beyond Jennifer & Jason because its whole point was to encourage parents to move beyond the expected names — Jennifer and Jason, Jessica and John — that were epidemic at the time and choose something more distinctive and, yes, unusual.

That book changed the way a new generation of parents thought about baby names.  It was our book, we maintain, that propelled the shift in naming trends, not the new generation of parents.

And we have proof.

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